EcommerceBytes-NewsFlash, Number 1380 - October 03, 2006     3 of 4

vFlyer Launches Online-Classifieds Listing Service

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vFlyer is a new service providing sellers with a bulk-listing tool for online classifieds sites. The company calls itself a "second-generation online classifieds service provider" and provides slick "flyers" through the use of its customizable design templates. Sellers can send the resulting flyers to others via email, a link or as a PDF file.

vFlyer automatically posts advertising flyers to leading marketplaces such as Google Base, Oodle and Edgeio as well as across a range of relevant vertical segments such as real estate, housing, general merchandise, automobiles and recruiting. The "create once, post everywhere" capability guides users to consider other relevant online marketplaces where they can also publish their ad, without having to reenter the same information over and over.

It includes RSS-based distribution to relevant blogs, websites, classified search engines and ad networks. The service also allows sellers to create expiration dates for listings and includes built-in tracking to support traffic and activity analysis.

In addition, the ad can become a "micro-website" that serves as a landing page so sellers have a permanent link that includes such features as a photo gallery, slideshow, contact form, forward-to–a-friend and link to an account listing page.

"While many online classified services offer free listings, it is still cumbersome for a seller to have to go multiple marketplaces and post an ad repeatedly. We believe there is still room for improvement and that our "create once, post everywhere" approach will be well received," said Aaron Sperling, CEO of vFlyer.

Sperling co-founded vFlyer with Oliver Muoto. Both are serial entrepeneurs who originally met and worked together at Epicentric, a provider of portal software. The service is coming out of beta testing and more improvements are in the works. It's also fully integrated with Rapleaf, a portable rating system similar to eBay's feedback system.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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