eBay to Talk Marketing at Town Hall Meeting
By Ina Steiner
Bill Cobb will talk marketing during today's Town Hall meeting
eBay is holding an online Town Hall meeting today, September 29, at 10 am PT. President of eBay North America Bill Cobb and Senior Vice President and Chief Marketing Officer Gary Briggs will talk about what the company is doing to drive buyers to the eBay marketplace. The two will answer questions submitted in advance and by listeners live during the event.
eBay is running a new marketing campaign to advertise its new eBay Express marketplace to buyers. The television advertisements can be seen online at http://www.whatisit.com.
eBay will broadcast the event in a live audio stream. eBay makes available a full transcript of all Town Hall meetings on the Town Hall archive pages online (http://pages.ebay.com/townhall/archives.html).
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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