eBay Drop-off Store Takes Affiliate Marketing 'Offline'
By Ina Steiner
Robin Etchison, co-owner with Jim Coady of an eBay drop-off store in Maryland, is offering what amounts to an affiliate marketing program to attract business. When people refer a customer to We Sell It 4U, they will receive 3 percent of the net of any items that the client sells, including all future sales by that client. Etchison says there is no limit to the number of referrals someone can make.
In a business with tight margins, Etchison is betting on referrals to help attract quality consignors.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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