EcommerceBytes-NewsFlash, Number 1268 - April 28, 2006     2 of 5

eBay Vendors Ready Tools for Express Marketplace

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Companies that provide services to eBay sellers have prepared their tools for the new eBay Express marketplace, which launched in preview mode on April 21, 2006.

Sellathon, an analytics service for tracking traffic to eBay listings, said it redesigned its ViewTracker application to provide full support for sellers on eBay Express. Standard data points will be available to eBay Express sellers, such as how the visitor found an item, the search terms a visitor used, how much time the visitor spent browsing, the visitor's geographical location. In addition, new information will be provided to take into account eBay Express' shopping cart feature.

Sellathon President Wayne Yeager said Viewtracker will make available some of the shopping-cart data to ViewTracker subscribers. "For instance, ViewTracker subscribers can monitor whether a visitor adds or removes the seller's item from his or her shopping cart. Shopping cart abandonment is a serious issue for e-tailers, and it's rare for sellers on third-party platforms to have this kind of feedback loop. Sellers can now do their own testing to see what causes items to get added to a shopping cart and what causes items to get dropped."

Yeager said that the eBay Express enhancements to ViewTracker are available to subscribers at no additional cost (

In addition, auction-management services such as ChannelAdvisor, Vendio, Marketworks and Kyozou have issued press releases stating their tools are enabled for eBay Express.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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