eBay Rolls Back Major Store-Search Initiative
By Ina Steiner
eBay is rolling back a recently released initiative that displayed eBay Store items at the end of eBay.com main search results. eBay said the initiative had unintended consequences. eBay's announcement brought a firestorm of criticism in the "Stores Forum" from many sellers, who said that they had seen good store sales with the new search. (http://forums.ebay.com/db2/forum.jspa?forumID=21).
Several sellers wrote to AuctionBytes, saying that they had adapted their eBay businesses to the new search change when it was implemented in February, and now had to make changes again, just a month later.
Tuesday's announcement indicated that over the next couple of weeks, eBay would make search the way it had been, with up to 30 Store inventory listings appearing only when there are 30 or fewer Auction-Style or Fixed Price listings in a buyer's search results.
eBay said buyers had found searches were producing too many results and results overall were sometimes less relevant than they used to be. eBay also said Auction-Style and Fixed Price listings were harder to find for buyers, "so sellers of these items have unintentionally been put at a disadvantage."
eBay said it would discontinue the feature while it further tests and refines it.
A "Town Hall" meeting is scheduled for Wednesday, March 29, 2006 at 10:00am PT, with Bill Cobb, President of eBay North America. eBay users are invited to submit questions related to the search roll-back.
Related Story http://www.auctionbytes.com/cab/abn/y06/m02/i15/s01
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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