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eBay is set to announce a new feature in Stores. Storeowners are now able to create an RSS feed of Store inventory so buyers can see when new items have been listed using RSS readers. RSS is an increasingly popular way for Internet users to receive instant content updates from various websites or sources in one central location. Many classifieds and comparison-shopping sites offer RSS feeds by type of item and location to make it easier for shoppers to be notified when an item they are looking for is listed. eBay Store owners must set the RSS preference for their stores within My eBay in order to enable the ability to offer an RSS feed of their store inventory.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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