EcommerceBytes-NewsFlash, Number 812 - July 23, 2004     5 of 5

DotComGuy eBay Auction Ends Today

Email This Story to a Friend

In 2000, Mitch Maddox changed his name to DotComGuy and stayed in his house for a year, living entirely on items he purchased on the Internet. Sponsors paid him during his sojourn, and he and his Web site garnered worldwide media attention.

Now DotComGuy is up for auction on eBay. Or rather, his domain name and trademark is (

According to the Web site, DotComGuy "can now maximize the return of this asset" because his confidentiality/non-compete agreement expired three years after the project ended.

Now married, DotComGuy recently changed his name back to Mitch Maddox. His wife, Anne Maddox, is a Dallas designer who specializes in high-end designer pajamas. With her own Web site,, she may be the real entrepreneur in the family. Mitch's auction, set to end Friday, has a lone bid of $100,000, which does not meet the reserve price set by Maddox. Because the auction is private, the bidder's identity is unknown.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

You may quote up to 50 words of any article on the condition that you attribute the article to and either link to the original article or to
All other use is prohibited.