Bidville to Acquire Etailer and Online Auction Drop-Off Stores
By Ina Steiner
Bidville has entered into a Letter of Intent to acquire privately held 3 2 1 PLAY, Inc. and Buy Sell Connections Inc. Etailer 3 2 1 PLAY has access to thousands of major brand name products and has been selling online for the past 3 years. 3 2 1 PLAY's unaudited revenues for 2003 were in excess of $3.5 million.
"We believe this acquisition will add a powerful new dimension to our business model," said Michael Palandro, CEO of Bidville. "While we have already developed a successful process to gain listings through the use of the Internet, this acquisition will increase the number of products we offer, and our revenues, by combining the best of the Internet with a local presence. We look forward to providing our customers with expanded origination and distribution through this acquisition."
In addition to selling new products online, 3 2 1 PLAY's sister company Buy Sell Connections Inc. is launching a national chain of "drop off" stores where sellers can bring their new or used items. In addition, they can browse other sale items through the Bidville kiosk located in each store. Bidville's mission is to provide people with a simple and fun way to buy and sell their items online. These stores will be called "Buy Sell Connect powered by Bidville."
Bidville Director of Marketing Kim Cullen said the stores would also offer training both for buyers and sellers who want to learn more about online auctions. Bidville doubled its membership in January and has realized a surge in small sellers, according to Cullen. Bidville will post flyers for its merchants to customize, print and distribute at flea markets and other offline events as part of Bidville's grass roots marketing strategy.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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