EcommerceBytes-NewsFlash, Number 574 - July 11, 2003     2 of 2

Microsoft MSN and eBay to Expand Marketing and Communications Alliance

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eBay and MSN announced plans to expand their relationship and further integrate the consumer services offered by the two companies. Deeper integration will allow customers of MSN to receive direct links to eBay for items related to their search queries from the MSN home page, MSN Search, MSN Shopping and MSN Auctions. The integration will make it easier for customers to find eBay listings and expand the potential market for eBay sellers.

eBay and MSN plan further integration later this year and will continue providing "outbid" and "auction ending" alert notifications to eBay users over the Microsoft .NET Alerts platform. In addition to the integrated placements, MSN will showcase eBay's advertising across its network in contextually relevant places, increasing daily awareness of eBay as a place for online consumers to buy and sell their favorite merchandise.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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