EcommerceBytes-NewsFlash, Number 563 - June 24, 2003     3 of 3

Amazon.com Makes History with Delivery of Harry Potter Books

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Amazon.com teamed up with FedEx and the U.S. Postal Service to deliver more than 789,000 copies of "Harry Potter and the Order of the Phoenix" to eager fans across the U.S. starting on Saturday, June 21, the first day the book was available to the public.

"Harry Potter and the Order of the Phoenix" was Amazon's largest new product release ever, with more than 789,000 advance orders placed on Amazon.com and more than 1.3 Million advance orders placed on Amazon sites worldwide.

Amazon.com provided complimentary Saturday delivery upgrades to customers who ordered the book between January 15 and June 17, 2003, and selected Standard shipping, to deliver the books to their doorsteps on the same day it was released. Customers also had the option to have their books shipped free via Amazon.com's everyday Free Super Saver Shipping on orders over $25 for delivery starting Monday, June 23.

"Harry Potter and the Order of the Phoenix" weighs a whopping 2.8 pounds. On Sunday, June 22, the day after the book's release, five of Amazon.com's 10 bestselling books were Harry Potter products, including the standard and deluxe editions of "Harry Potter and the Order of the Phoenix," as well as the audio cassette and CD versions of the book, and the "Harry Potter Paperback Boxed Set (Books 1-4)."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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