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July 18, 2011

YardSellr's Danny Leffel Aims to Be as Big as eBay

Mon July 18 2011 15:00:59
Daniel Leffel, founder of YardSellr, joined EcommerceBytes recently to discuss his site and talk about social commerce. YardSellr is different from traditional marketplaces because its sellers use social networking sites to engage shoppers. YardSellr has also set up feeds by category, called blocks, that shoppers can subscribe to in order to help them find items. Danny says the YardSellr experience is similar to that of eBay's early days in that shoppers get an entertainment value from looking at the unique and interesting listings that sellers are bringing, and "it's their collective admiration for the products our sellers list that drive people to actually pull out their wallets and buy something." He also shares some thoughts about how eBay has changed since he worked there, and about Google+, Facebook and Twitter. Run Time: 23:18

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