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July 17, 2011

CI's Alan Fulmer Speaks about Ecommerce Search Trends

Sun July 17 2011 17:10:55
Alan Fulmer is cofounder and Vice President of Channel Intelligence, a company that helps retailers and manufacturers make their products more visible to online shoppers. In this podcast interview with EcommerceBytes Editor Ina Steiner, Alan explains what it means to be a Google Product Search partner and discusses Google's recent changes to be more content than text driven and how that improves Google search results for shoppers. Alan says smaller retailers can differentiate themselves and said they need to engage with customers on social networking sites - you need to show you care, he said - and you should be entertaining on social sites as well. Run Time: 15:40

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