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July 12, 2011

eBay's Lutwak and Jorda Discuss Fall Changes Impacting Sellers

Tue July 12 2011 15:18:52
Todd Lutwak, eBay Vice President of Seller Experience, and Edurne Jorda, Senior Director of Seller Marketing, talk about the Fall Seller Release and the impact on sellers. Starting the first week in September, eBay will increase the maximum number of characters from 55 to 80 - Lutwak said this will help increase sellers' visibility with more relevant keywords and will also help sellers differentiate items that otherwise might appear to violate eBay's duplicate listing policy. The executives discussed eBay's new ban on email addresses on listing pages (the "links" policy) - the move affects all sellers, including branded stores such as Dell and Barnes & Noble. The interview goes into detail about what all sellers should know and understand as eBay begins rolling out phase one of the links policy in October. Lutwak also talks about eBay's forthcoming returns policy and other changes revealed in the July 12th announcement. Run time: 44:14

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