| June 24, 2011 |
How EyeBuyDirect's Roy Hessel Makes Shopping a Social Experience
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| Fri June 24 2011 21:45:15 |
 AuctionBytes caught up with online retailer Roy Hessel at the Internet Retailer conference in June. Hessel is founder and CEO of EyeBuyDirect.com, an online retailer of prescription eyeglasses that sells directly to consumers. He said social was a fundamental part of the shopping experience on EyeBuyDirect. The "Wall of Frame" is a social network for vision correction consumers - shoppers can upload a picture of themselves and "try on" different frames; they can share photos, leave comments, rate, and upload photos to Facebook. He also said many retailers were now looking to marketplaces such as Amazon to take advantage of their traffic, and shared his thoughts about the decision retailers face on whether to sell on Amazon.com. Something that struck him at the Internet Retailer conference was encountering five different companies that can save online retailers money by auditing their FedEx and UPS bills. Run time: 9:33
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