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June 24, 2011

PowerReviews' Nadim Hossain on the Power of Reviews

Fri June 24 2011 21:39:50
Nadim Hossain, Vice President of PowerReviews, talked to AuctionBytes Editor Ina Steiner during the Internet Retailer conference in June about the power of consumer product reviews and how they benefit online retailers. PowerReviews conducted a study of social shopping and found that 70% of the time after posting a review to your Facebook stream, your friends will either like it or comment on it. The study also found that 75% of time spent shopping is devoted to research. Amazon is the defacto site for researching product, and PowerReviews is trying to make every retailer as good as Amazon. Why not have reviews on your site, why make them go to Amazon, Hossain said. He also explained some of the ways PowerReviews is enabling merchants to interact with Facebook, and talked about when retailers should ask their customers for a review (1 - 3 weeks, depending on the item). Finally, Hossain explained how product reviews can help provide fresh content for Google. Run time: 16:05
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