I wanted to bring your attention to a serious issue that's taking place on the Etsy platform in relation to their 'cash grab' for so-called Offsite Ads.
They originally told us that they would advertise for our shop, i.e.: link to our shop for the item. That the fee would cap at $100.00. Of course the worst part is that, even if the person doesn't buy anything right away, you will be charged for anything they buy within the next 30 days.
I don't know if I missed the memo, but I recently made a sale that I had to cancel because the ad fee was $127.00 with all other fees including shipping out of pocket would have cost me a little over $250.00. Of course, that also means you're paying all normal fees on the bloated 'ad' total.
The money had not been released, but when I cancelled the purchase, it wouldn't let me because they were taking money out of my bank account and the money wasn't there. I had to transfer from one bank to another, incur a fee to cancel the darn thing.
The other part is that this woman said she swears she was on Etsy doing a search. We finally figured out that she had come from a generic ad and waded through pages and pages of items over many days and decided on my item. It was not a direct ad to my shop item.
That means that every single one of the 100's of items would have been charged this outrageous fee for anything this woman bought - and any other shop she visited, regardless of what it was that she purchased, even totally unrelated would also be charged the fee - and would for a month.
She has been on the platform for a while, so I asked her why she did a google search instead of Etsy. She said she would, but their search engine doesn't work - and maybe why they're even bothering to fix it!
Since Etsy throws totally unrelated items into searches, that means that all those unrelated items if purchased would supposedly also generate an ad fee because she came from an outside ad.
This is beyond frustrating since we organically showed up on Google before Etsy turned off the switch, and, even generic ads are now costing everyone a fee.
Truly just the most outrageous situation and I just don't know how bilking people like this for basic service can be legal. I may have some details wrong about like unrelated items appearing in the ad search being charged, but I don't see how they'd discern the difference. I don't think algorithms are Etsy's forte on that finite level.