This may be old news to some, but I just recently figured it out. I started selling vintage items on Etsy about 5 months ago. A couple of months ago, I took the bait and started paying for the new combination Google/Etsy ads. I was thrilled when I began having more traffic with several Favorites every day. But I still only had a few sales.
Besides the ads, I had also set up my Shop to send prospective buyers who favorite something a promotional email 48 hours later with a 15% discount on their favorited item. Periodically, I'd check to see how many of these promo emails had been sent out and there were very few. I couldn't figure it out.
Then, a few days ago when someone favorited something of mine, I happened to notice they had over 300,000 (yes, 6 figures!) favorites! Then it all started to click. Most of these folks who favorite something were simply adding to their own "collections" to show off with no intention of buying, at my expense of course if they had clicked on an ad that brought them into my listing.
I guess these people have disabled promo notifications so they are not "bothered" with discounts that a real buyer would be interested in getting.
I suppose if one followed a person like this, they could potentially buy something that they saw in someone's collection. But that does not work on my Android phone. When I try to click on someone else's favorite item, it simply takes me back to my own Shop. This does work however, when I do it on my laptop but most people nowadays are using their devices to shop.
My question is this: Is paying Etsy a certain amount every day for clicks really worth it? It seems to just be draining my account. Or am I just funding someone's collection of things they never intend to buy?
BTW, I also took the bait on free shipping on items $35 and over to supposedly be placed higher in the search. Is there really anything that works? Running sales? I've heard a lot of No's on that one.
If ads are worthless, sellers need to know they are wasting their money. Any input would be appreciated! Thanks for all your great articles.