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Mon Jan 7 2019 11:07:34

A Seller Tests eBay Promoted Listing Ads to Boost Sales

By: Reader

Sponsored Link

Dear Ina, 
I started using eBay Promoted Listings a few months ago. The number of sales have increased approximately 25%.

I started Promoted Listing fee at 4%, and each time I did a new promotion, I lowered the fee 1/2% or so until I reached 1%. 

I sold just many items at 1% as I did at 4%... food for thought.
Martin

Note from the Editor: Martin's experience shows the value of running tests when exploring paid advertising, especially given the fact results will vary depending on many variables, including the category of the item you're marketing.



Comments (33) | Permalink

Readers Comments

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: ebayout This user has validated their user name.

Mon Jan 7 11:22:07 2019

And I've had items not sell, re-list at a higher price, then sell, neither with promotion.
My theory over the years remains the same...
"What day is it, and who's looking?'

It's still a digital crap shoot.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: notfunanymore This user has validated their user name.

Mon Jan 7 13:00:40 2019

Anything over 1% is a waste of money. 1% works as good as 5. Your just giving them more $

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: Rexford

Mon Jan 7 13:05:33 2019

If what he says is accurate, he just let the cat out of his bag.  

Don't give the keys to the castle unless you want something taken from you.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: pace306 This user has validated their user name.

Mon Jan 7 19:33:09 2019

I know

Why dont the LAWYERS over at eBay be transparent for once and explain exactly how and why anyone should even bother with these types of listings.

WHy should you have to pay double to get the exposure you should have gotten the FIRST time (mafia behavior).

Imagine going to a car dealer and buying a vehicle. "Well Mr Smith, if you want it to actually run and drive, that will be ANOTHER few grand for a SPONSORED car." Maybe if you allow us to plaster it with a COKE sign - we can get your radio to work!

And you want to know why people think eBay is the ecommerce mafia .... its kind of self explanatory.

Do these listings guarantee you anything? Will they promise you first page placement? DO they get shown above people who have better account standings OR better prices? Where would any listing "be" sponsored or not - can eBay give details?

I for one am not holding my breathe.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: maxmad This user has validated their user name.

Mon Jan 7 22:49:57 2019



Promoted listings, are extremely bad for ebay, they only serve to hide and demote the majority of potential quality items, and make searching even more frustrating ,which just drives buyers away.

The small gains ebay earns by selling promotions is really massive long term loss, this and many other unfortunate decisions they have made over the years is why ebay is in a perpetual steady state of decline ,

A friend last night said he has no patience for buying on ebay, and it makes perfect sense, the search is so manipulated, so fake, they really paralyze the buying psychology, buyers become like deer in the headlights, they freeze up, then run away.

many buyers simply cannot make a decision to buy for fear of making a wrong decision, based on not being shown all that is offered, it's called (fear of the unknown)





Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: ebayout This user has validated their user name.

Tue Jan 8 00:53:20 2019

I feel sorry for sellers who DEPEND on ebay for their income.
That has to be like going to a regular office job and having to find your desk everyday, and then never knowing when payday is.
Plus, your boss is a bipolar lunatic.
ebay has always been a 2nd job for me, and it's a genuine feeling of relief to enter semi-retirement from ebay (after 20 yrs) with a starter store for $4.95.

My inventory is 100% paid, and if I clear $200/mo, great. If not, that's great too.
There is no greater pleasure than RELIEF.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: sasikat9 This user has validated their user name.

Tue Jan 8 05:31:11 2019

Just tossing more dollars at Greedbay. Some people will pay 5.00 to make a profit of 10 cents. Profit is profit they will tell ya.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: toolguy

Tue Jan 8 12:25:58 2019

@pace306

You're not thinking about this correctly.

When you buy tickets to a concert or sporting event the front rows always cost more then the back one's (NASCAR excluded).

If you want more exposure to the event you have to pay more!

The less you pay the farther back you are.

Same goes with eBay ad placement, well unless you have something very few other sellers have. Then we're all on the same page. . .

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: toolguy

Tue Jan 8 12:27:46 2019

@ebayout

"I feel sorry for sellers who DEPEND on ebay for their income."

DON'T feel sorry for me!

I do this by choice, eBay has been 95% of my income for the past 19 years. . . .

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: iheartjacksparrow

Tue Jan 8 12:45:34 2019

Since we've heard from other sellers that Promoted Listings have done nothing to boost their sales, I wonder if the increased sales for Martin (the OP) occurred because of another reason. The fact that he went from a 4% to 1% allocation, and his sales apparently did not decrease, could it be that eBay raised his secret selling limit?

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: Rexford

Tue Jan 8 13:56:14 2019

Tool,

You're not thinking about this correctly.

When you pay for a seat at a concert or sporting event you are guaranteed that seat. You get the seat that you pay for.

When you pay for a "promoted" listing on eBay, there is no guarantee that your listing will be promoted.  NONE!   And there will never be any sort of evidence that it was or wasn't promoted.  NONE!  

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: toolguy

Tue Jan 8 15:50:28 2019

@Rexford

Then DON'T buy promoted listings!

I DON'T

I see NO reason for them since 90% of the items I sell have only 1 or 2 pages of search results.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: ebayout This user has validated their user name.

Tue Jan 8 16:23:34 2019

@toolguy
I won't, per your request, feel sorry for you regarding your depending on ebay for income.
I WILL feel sorry for your thinking that sharing vignettes of your individual ebay experiences will somehow negate the negative experiences and attitudes of other ebay commentators on this site.
Statistics ain't your friend...you're 1 in 20M.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: toolguy

Wed Jan 9 00:56:40 2019

@ebayout

I'm more like 1 in 2

I would venture to guess that at least 50% of eBay sellers are happy with the way eBay works!

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: Rexford

Wed Jan 9 06:46:38 2019

"I WILL feel sorry for your thinking that sharing vignettes of your individual ebay experiences will somehow negate the negative experiences and attitudes of other ebay commentators on this site."

Let's frame these words.  Long time coming.  You just summed up years of comments from someone who is either incredibly myopic or is simply unwilling to or does not have the capacity to walk in someone else's shoes. My guess is that all of it stems from deep personal insecurity so "feeling sorry for" is actually compassionate.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: RKTOYS

Wed Jan 9 08:04:50 2019

Telling somebody that says the product doesn't work not to buy it is a very liebertarian response because it shifts the blame from the provider of the faulty product to their disadvantaged victim.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: iheartjacksparrow

Wed Jan 9 15:58:11 2019

toolguy writes: "I would venture to guess that at least 50% of eBay sellers are happy with the way eBay works!"

And I would venture to guess that your math is faulty. I consider the people who post on this blog to be a microcosm of the sellers on eBay. and based on the comments, I think it's more like 10% (or less) of the sellers are happy with the way eBay works.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

This user has validated their user name. by: Lightning

Wed Jan 9 17:55:37 2019

@iheartjacksparrow

''I think it's more like 10% (or less) of the sellers are happy with the way eBay works.''

You are probably correct.  About 10% are HAPPY with it.  About 10% HATE it (those people post here - misery loves company).  The other 80% are ''fine'' with it, and just use it as best they can.  Then they read what the extremists have to say, to be able to judge where the middle is.  

Lost in most of this is that Martin actually made a contribution, posted his findings after ponying up his hard earned money to test the function of promoted listings.  The rest of the text posted is unsupported opinion, rants, and in-fighting, the ''noise'' that Wenig refers to.  Please stop giving him ANY chance of having credibility.  You are feeding the monster.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: Chicago48 This user has validated their user name.

Thu Jan 10 00:41:47 2019

When I'm shopping on Ebay (which is less and less these days) I notice "sponsored listings" but it's  wedged in between all the listings on the page.  I rarely probably never see sponsored listings at the very top. So I don't think it matters whether you pay for ads or not, Ebay is going to do what Ebay wants to do.

Perminate Link for A Seller Tests eBay Promoted Listing Ads to Boost   A Seller Tests eBay Promoted Listing Ads to Boost

by: Chicago48 This user has validated their user name.

Thu Jan 10 00:43:30 2019

Some sellers are retirees or disabled, and they depend on that extra money.  If they are either of the two they probably enjoy just "doing" something to keep active.

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