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Tue Aug 29 2017 09:10:26

eBay Advice for Increasing Sales: Lower Your Prices

By: Reader

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Dear Ina,
As an eBay store seller for the past 16 years, I have gotten many emails from eBay claiming they can help me increase my sales. The one I received today made me laugh. eBay has no idea of what it takes to sell on their site. 

The email said if I click on a link they have suggestions on how I can sell 100 of my store items. I clicked and it told me I should reduce the prices of all of them (they suggested outrageously low prices) and add FREE SHIPPING. 

Now if I did what they suggested and sold the items including FREE SHIPPING, for the price they suggested after my eBay fees and PayPal fees and shipping costs, it would end up me paying $1.00 to $2.00 for each item I sold, putting me out of business in no time. 

Can't they see from my store that every item has a BEST OFFER on it. So I am willing to accept "reasonable" offers plus shipping on every item. And I do a lot of sales this way. 

They should hire people or come up with ways to help the seller that actually do help the seller and not that cost the seller a loss for each sale. 
Steve




Comments (31) | Permalink

Readers Comments

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: futervest This user has validated their user name.
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Tue Aug 29 09:29:30 2017

I said it before and Ill say it again eBay wants to be an online dollar store but they care not that we make a profit. High volume low sales is were eBay make more money but seller loose money. But they are not selling products they are selling air time.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: RKTOYS

Tue Aug 29 10:37:42 2017

That's pretty much eBay's only suggestion when I set up a listing: give stuff away for free with free shipping.  Next from Carnac the Magnificent: water is wet, the sky is up, and money doesn't grow on trees.

If eBay wants lower prices, perhaps it could reduce the fees that it takes for doing nothing.  It doesn't invest in inventory.  It doesn't store inventory.  It doesn't write listings.  It doesn't box up or ship orders.  It doesn't advertise - not even my product, let alone my business.  It doesn't protect me from fraud.  And with the search engine shenanigans, when against all odds a customer finds their way to eBay looking for an item that I have in stock for a fair price, it can't even close the deal.  For all that, it feels entitled to 15% of every gross sale...and apparently then some, with the worthless add-ons it keeps peddling, all of which are chance-based phony promises rather than performance-based metrics.

Very tiresome.  But what else can you expect from that clown college?

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: FeelingFroggy This user has validated their user name.

Tue Aug 29 10:50:54 2017

HA HA HA HA HA HA HA So funny. The corrupt leaders never fail to come up with more nonsense. This whole site should be SHUT DOWN. It would put a lot of sellers out of their misery.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: exdwh This user has validated their user name.

Tue Aug 29 12:07:15 2017

Except for some 'catalog' listings, eBay can't really match up similar products based solely on titles and item specifics. Do they consider lot size, date code, or invalid restrictions in the description? I recently saw a listing promoted on the eBay home page which sells staircase hardware for $0.99 with free shipping from within the US. The description has this disclaimer: ''MINIMUM OF 15 ITEMS QUALIFY FOR FREE SHIPPING! ANYTHING UNDER 15 ITEMS WILL BE CANCELLED''. The offer is bogus for lesser quantities. The shipping details indicate free shipping for any quantity. They did not use a 'promotional' shipping discount. Surprisingly, no negative feedback!  

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: maxmad This user has validated their user name.

Tue Aug 29 14:38:02 2017

ebay has definitely demoted quite a few of our listings with this feature, they have been comparing our items with totally different items , for example, items that we have been competitively selling for decades which sell in the hundred dollar range, ebay has demoted them saying our price should be reduced to $9.99

and the funny part is, we don't even care ,we have plenty of other venues that we sell on

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: Rexford

Tue Aug 29 18:43:24 2017

No

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: iBuyers

Tue Aug 29 20:31:29 2017

Overlooked is the Trending Price nonsense that establishes a fictitiously high figure recommending sellers sell at a given price which is just overvalued.

Our advice, get rid of that Trending Price nonsense.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: Rexford

Wed Aug 30 06:46:12 2017

My guess is that as much as the luxury brands hate their items being sold on eBay, that they too are not on board with this. There is such a thing as perceived value.  It kills a major brand when their items can be had by anyone for a few dollars.  Moreover, eBay shoots themselves in the foot when they push this.  Less profit for the seller means less profit for eBay.   I'm guessing there are also a few buyers who scream "fake" when they get an authentic item at a price that sounds too good to be true.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: jcn83 This user has validated their user name.
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Wed Aug 30 11:17:48 2017

Just posted this to another eBay article as well. Check out EBTH! They're starting to work with more business sellers and prices realized have been off the charts for me so far. Growing company and seller centric!  

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: EbayerAmazons Corner This user has validated their user name.

Wed Aug 30 14:05:08 2017

I get the same emails from them and on the Seller hub I totally ignore it as they are always boring advice that even a dipstick would not need to think about.The funny thing is they never include reducing their fees so the seller can give the buyer a slice of their profits that they are making off the seller.  

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: LightWing This user has validated their user name.

Wed Aug 30 17:52:20 2017

Advice to Ebay to increase Seller sales; LOWER YOUR FEES!

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: Snapped This user has validated their user name.

Wed Aug 30 22:16:40 2017

Being 'forced' (to choose) to lower sales prices is, in business, a sign of one of two things:

Either the business is so flush with inventory it needs to, and can afford to cycle it, or it is so desperate for sales that anything is preferrable to nothing, with hopes that losses can be recouped in near future, while 'momentum and results' can thus still be claimed.

The latter is where eBay, with their inept and comically klugy commodity centric focus, is today.  That's also what their latest plagerized 'innovation' Buy Box reveals, and why it's tied to lowest price so to entice ANY purchase.  Bonus fee potential if it's returned and resold, AND.... no matter WHO sells it first, or next.  THEY get their 'take', regardless.

So why SHOULD they give one boardroom bulletin board tack about YOU?  

Because it's good business?  Well, sure.  

But eBay is not good business.  It's desperate business.  It's 'monkey' business.  

And it appears they believe they don't need YOURS, locomotively speaking.  

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: LasVagueness

Wed Aug 30 23:59:05 2017

Absolutely not. I had to RAISE my prices after eBay instituted 30-day returns and a reduction in the final value fee discount (I elected to drop out of the top rated plus program). Any more obligatory favorable-to-buyer only mandates and I will raise them again.  

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: rosachs This user has validated their user name.

Thu Aug 31 01:41:17 2017

eBay gave me a price review for a newly posted listing, stating that I was -100% likely to sell my item vs my competitors.  Since I had just posted it and knew the comparables, I followed the link to see what they based their advice on.

The showed me three listings for products not actually related to mine, other than all four products contained R-134a refrigerant.  Where I was selling a case of 12 cans of 3oz PAG46 Oil Charge, the other three listings were 12oz cans of R-134a refrigerant only.  Apples & apple strudel.

So they were basing their advice on the fact that single 12oz cans of refrigerant were priced lower than 12 3oz cans of PAG oil & refrigerant?  Not only were the products not the same, but I was selling a case, not a can, and my case had 36oz -- THREE TIMES THE VOLUME!  We all offered free shipping, so that was a wash.

Once they can accurately compare apples to apples (like, maybe, look at the UPC codes we all provided?) and properly scale volume/quantity when looking at cost-per-unit..... maybe then they'll actually provide something I can use.

I'm not planning to lower the price of my case of 12 to match a single can of an unrelated something else.  I may have been born at night - but it wasn't last night.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

This user has validated their user name. by: Marie

Thu Aug 31 02:45:08 2017

Ebay does NOT "FORCE" any seller to reduce their pricing.  Certainly they suggest it sometimes.  They always have.  It isn't new.  What I do is just ignore it.  To me it just is not a big deal and they have been doing it for years.  But I only speak for myself, obviously from the posts it does certainly bother and un-nerve others.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: Chicago48 This user has validated their user name.

Thu Aug 31 06:53:48 2017

The opposite happened to me.  I started an auction for jeans at 1.99 and nobody bought them.  I then upped the price to 3.99 and got a sale.
Sometimes when you have "watchers", if you up the price, they will jump to buy the article.
BTW, I had 3 sales last week From Tradesy.  Woo-hoo!

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: Chicago48 This user has validated their user name.

Thu Aug 31 06:54:48 2017

Ebay does NOT "FORCE" any seller to reduce their pricing.  Certainly they suggest it sometimes.  They always have.  It isn't new.
^^
Agree with this.  You're in it to make money, not to lose money.  Ignore Ebay's suggestions.
I'm doing the opposite, I'm increasing my prices and it doesn't seem to hurt.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: maxmad This user has validated their user name.

Thu Aug 31 09:20:05 2017

Yes absolutely have no choice but to ignore it, but the problem is according to ebay this data is ACCURATE and they ARE using it to determine search rank,

,

We even had one seller copy our brand name and part number on an item,  (only in item specifics) but totally different item and not made by us,  and guess what ?  now our item shows up as  price is too high,   it's now buried / hidden  in search, we use to sell a few each week,, now we don't sell ANY

it's hard to not get upset, and fight these losers, but we do our best to ignore the whole thing, and carry on ( forced) with expanding other venues, we passed the tipping point with ebay games a few years ago, we're never going back to that, we have proven the time spent on other venues, instead of fighting with ebay will more then make up for the few sales we lost at ebay,

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: JohnGermaine This user has validated their user name.

Thu Aug 31 10:09:49 2017

MORE proof they really don't care about anything but themselves. Racing to the bottom is WRONG and WE know that!  Geez.

eBay Advice for Increasing Sales: Lower Your Price   eBay Advice for Increasing Sales: Lower Your Price

by: spooky This user has validated their user name.

Thu Aug 31 10:23:19 2017

I received same and my thoughts exactly - free shipping and lower prices would only hurt my bottom line. Useless info from eBay once again. I sell collectibles and antiques and I realize prices have been falling past few years but these suggestions are of no use.

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