I have a problem: eBay offer "Promoted Listings" in Australia - the details can be found at sellercentre.ebay.com.au
The promotion is that you can have your nominated listings appear as a "sponsored" listings on eBay pages appearing to the buyer. You nominate what % final value fee you want to pay for these sponsored links, and you pay the extra % nominated FVF only when the item sells.
I sell secondhand, antiques and vintage and collectibles. Today, I thought I would bite the bullet and try the promoted listings. However, as I began the process of the promoted listings I found that it appears that only the few brand new items that I have listed came up as being available to promote. 99% of my listed items aren't available to promote.
I scanned through all the conditions and terms of service, and, unless I am blind, cannot see that anywhere is stated that the promotion is for brand new items only. There isn't even anywhere to ask, you just get re directed to the terms and conditions.
The other reason, I thought that I may not be able to avail myself of the promotion on 99% of my items is because the promotion is for multi quantity items, which my few new items that came up, are. However, another seller has told me that they have been able to promote single quantity items, but brand new. If the promotion is linked to multi quantity, then yes, that would automatically exclude the majority of secondhand and vintage and antique items etc.
The message to eBay sellers and buyers in Australia appears to be very, very clear. eBay do not want to deal in secondhand, antique, vintage or collectible, unless, of course, it is brand new.
eBay do not want promoted "sponsored" listings to appear on any buyer page to entice buyers to buy secondhand - eBay are driving brand new sales only.
Add to this the clear message that has come with the rise of an auction listing fee to $3.00 from the 14th Feb for store holders, and the message is crystal clear.
eBay has the marketshare in Australia for secondhand and auction. It is beyond me why any company would deliberately throw away pole position, as eBay AU is doing.
I can only hope that when Amazon come to Australia, that they diversify a part of their platform for antique, vintage and collectible. Our only other saviour here in Australia for sellers like me may be Facebook, who are increasingly rolling out a sales platform.