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Wed May 25 2016 21:31:04

Are Online Marketplaces Like Etsy Technology Companies?

By: Reader

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Dear Ina,
Chad Dickerson says Etsy is a Tech company? Now, how is that?
 
How is Etsy a tech company? Apple is a Tech Company and that is clear. It is unclear to me, an Etsy seller, how Etsy is first and foremost a Tech Company.
 
What are the tech products Etsy sells? It can't be seller services then eBay is also a Tech company? eBay certainly isn't claiming that. eBay is perfectly happy to be an online selling venue, but Chad is insistent that Etsy is a Tech Company so much so he repeats it over and over.

So - how is Etsy a tech company before anything else, before an on-line selling venue? Amazon, actually sells Tech products under its brand, but they are clear that they are in on-Line sales and proud of it.
 
Etsy isn't selling a top functioning store front template in or outside of Etsy. By Chad's own admission the store fronts are secondary. Having a reliable, consistent platform for the Etsy user is not a function of the site, again by Chad’s own admission code to applied in blameless post mortem up to 50 times a day, everyday.

They don't make phones or any type of tangible product.

Are they an information gathering tech company? Selling user behavior? Are they being paid by outside companies to test out user behavior extracted by their endless tests? Gathering data on their users who try to find work arounds to the constant code implementation?  If Etsy is not an on-line selling venue then what are they selling?
 
What is it that makes Etsy a Tech company and not an on line selling venue in Chad's eyes? I would like some clarity on that - what does he mean exactly?
Maybe you can ask Chad to explain that Ina.
Thank You!
Debbie




Comments (9) | Permalink

Readers Comments

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: Watching the Wheels This user has validated their user name.

Thu May 26 06:01:44 2016

Insanity.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: FeelingFroggy This user has validated their user name.

Thu May 26 08:01:49 2016

Using the words Ebay and Technology in the same sentence is so funny,

Ebay has no clue what technology is. The programers they have are dumber than a box of rocks. My five year old can program better than them.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: Flying Childers This user has validated their user name.

Thu May 26 08:15:25 2016

Great letter. She points out the obvious- that Chad & Co. do not give a damn about the sellers. They don't care if we sell 1000 things or nothing.

So they call it a tech company to try and hide the fact that they are failing miserably as an e-commerce site.

They have about 800 too many employees with nothing to do. So all day long these idiots are "deploying code" aka screwing around with the site to further mess it up.

Chad proudly calls this "disruption." I call it FUBAR.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: FeelingFroggy This user has validated their user name.

Thu May 26 09:25:34 2016

Ebay and Technology should never be used in the same sentence.

Ebay has no clue.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: NoFreeLunch This user has validated their user name.

Thu May 26 10:11:43 2016

Chad's formal education is a B.S. in English Literature. So how does one of those become the head of a Tech Company?
By pure B.S. and back stabbing.
When Etsy was a selling venue with Rob Kalin at the helm, Chad went to the board members and promised them things behind Rob's back. Chad got them to give Rob the boot from his own company. That was in 2010.
Now it's a "tech" company, that struggles from Quarterly statement to statement, trying to come up with inventive ways to increase it's income line, by ripping off the shop owners.
Every time they make a change , it's a poop thrown against the wall idea to hurry and make a few underhanded bucks to show a income increase. Take their their Pattern thing.
They marketed it as a stand alone website, wen it's just a duplicate page of the Etsy shop.
Yes, they are now a " tech" company , that can't even produce a reliable or truthful tech product.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: ForPetesSake This user has validated their user name.

Thu May 26 14:40:08 2016

Hahahahahahaha! Etsy is a tech company? Have you seen their crappy new homepage? Heard how screwed up it's been trying to backpage after looking at an item? How impossible it's been to rearrange a large shop? Lived through the numerous times Etsy has accidently released seller's personal information? Another seller once told me she had a group of programmers look at Etsy's code and they were surprised the whole site didn't just crash and burn.

I think it's Chad's huge ego that has him calling Etsy a tech company. Heaven forbid he has to tell his friends or colleagues that he runs a ''crafters'' website. Which is probably the way he views the site. After all, he and his hipster pals know what best for all us artists.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

This user has validated their user name. by: Marie

Thu May 26 18:45:18 2016

I think some may have misread the article.  Ebay is NOT claiming to be a Technology company, Etsy is.  The article states "...eBay certainly isn't claiming that."

As for Etsy, maybe their are gearing up to start selling software, offer technical services or maybe even some hardware?!?!?!  Personally I think they really over reaching.  

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

This user has validated their user name. by: RKTOYS

Fri May 27 17:32:00 2016

This is definitely a way to for them to dodge failing at e-commerce.  However, they're only able to do this as a side effect of the outsourcing trend.  With so many organizations chaining themselves to expensive enterprise solutions, any place that writes a few lines of code themselves suddenly looks like a technology company.

Are Online Marketplaces Like Etsy Technology Compa   Are Online Marketplaces Like Etsy Technology Compa

by: Writings on the Wall This user has validated their user name.

Mon May 30 22:38:10 2016

My take on this is that when Etsy was gearing up for the IPO, several analysts claimed that Etsy was a craft site, selling "yarn art", and was a real gamble as an IPO. So, Chad's spin is that Etsy is a "tech company," as it sounds better to potential stockholders that way. Tech stocks hold more weight. The Bloomberg report, released after the last Q1 report blew holes in Chad's claim of a "stroing execution" and flawed business plan to make more money on "seller services." The Bloomberg report noted that sellers need a return of investment, and sellers were leaving in droves. So much for the "tech company." Yes, a tech company would know that the internet is for worldwide commerce, not to "shop locally," which their manipulated and localized search encourages. Injecting code into a live site 50 times a day? What a joke. No wonder it's failing as a marketplace.



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