|Fri May 13 2016 11:47:11|
Amazon and the So-Called UPC Crackdown
There is no real "crackdown" by Amazon on UPCs not purchased from GS1 because Amazon does not automatically check the GS1 registration of UPC codes.
The UPC registration checking: "the crackdown," is only done manually and is usually done by an overzealous Customer Service Rep at Amazon.
Usually this registration checking is done in response to a seller's request for assistance with a listing problem and the Amazon person doesn't want to, or can't solve the problem. They will then lookup the GS1 registration and blame the UPC codes for the problem with the listing and scare the seller by telling them the codes are either stolen, already used or invalid and that they must purchase codes directly from GS1. Amazon sometimes even asks to see the "GS1 Certificate," but this shows how much misinformation about UPCs there is at Amazon - GS1 does not issue certificates.
To comply with Amazon's directive and purchase codes from GS1, the pricing for a small quantity starts at $250 for the first 10 codes plus a $50/ year annual renewal fee. The high cost of codes is why GS1 is a minor player for Amazon sellers who list using their own UPCs. Probably > 90% of the codes used by sellers for creating listings on Amazon were purchased from UPC barcode resellers and not GS1.
Amazon and GS1 are totally out of touch with the way UPCs are being sold and used.
For existing listings, Amazon cannot afford to "crackdown" on the use of GS1-issued codes purchased from sources other than GS1 without invalidating millions of listings.
And, if all new Amazon listings were required to have codes purchased directly from GS1, and the rule was enforced, the financial hardship on sellers would be significant and the number of new product listings would decrease.