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Wed May 4 2016 14:22:37

Is a Basic eBay Store Worth It with Higher Price Tag?

By: Reader

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Dear Ina,
Is there someone knowledgeable about eBay TODAY who can explain what the difference is (as of May 1st) between having an eBay Basic store, and not? 

I downgraded my Premier store when they downgraded me to only 200 listings a month (Mar 1), and was fine with the $16 price and limited listings. 

Suddenly, at almost $20 a month, is a "basic" store even worth having? I relist everything every 30 days anyway. 

Just wondering. Maybe MARIE knows!!!
R.




Comments (32) | Permalink

Readers Comments

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: RKTOYS

Wed May 4 14:55:51 2016

I did not find it worthwhile, except possibly two months before Christmas and one month after.

You have to move alot of merchandise before that 1% discount pays for the $20-$25 subscription.  Working backwards from $20, we're talking $200 in pre-PayPal fees...which would be $2000 in sales.  Are you doing that much business per month?  Because up to that point, a store is more expensive.

I usually found my sales capped at 5 items per month regardless of price and thus found it difficult to get anywhere near that figure in any given month, let alone maintain it as an average as required to break even on the subscription.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: RKTOYS

Wed May 4 15:15:58 2016

Plus, I was assuming all "free" listings.  A basic store right now provides 250.  Depending on your average price, you could need some high sellthrough rates.  At $20, 40% of your listings must sell every month on average.  If you're capped at 5 sales like I was, that's only 2%.  If you widen your inventory pool, you start paying listing fees and there goes the FVF discount.

If I were going to go full bore at eBay again, I'd just open a dozen non-store accounts.  There is no reason whatsoever to guarantee eBay a monthly subscription for services they may not deliver.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Marie

Wed May 4 16:07:00 2016

While sell through rate certainly is important, when trying to determine which store is best for you, you need to look at how many GTC listings you run on an average month.

First it is important to understand how a store monthly fee or subscription fee works.  You got dinged for the early termination fee, when you could have avoided it.  So for future reference, make sure you learn from the link below.  Save it as it can be very handy to have around.

http://pages.ebay.com/stores/subscriptionterms.html


http://pages.ebay.com/sellerinformation/stores/Subscriptions.html

Who
downgraded you to 200 listings per month?  Did you voluntarily go down to 200 or did Ebay take some kind of action against you?

Yes, Basic stores are worth having if you are going to run 200 listings on the average month.

Without a store of any kind, you'd pay $60 to list 200 GTC or FP listings.  

Relisting them manually each month is a personal choice.  You might consider GTC listings to save you time and effort.


Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Rexford

Thu May 5 06:44:19 2016

"Relisting them manually each month is a personal choice."

True, but it has been my experience that if you don't relist them manually every 30 days they fall into a black hole. It is so much work when you have hundreds of listings, and naturally eBay is the only site I know of where one has do do this to stay "fresh".

I have even changed out a few photos in the last few months and voila, the items sold within a few days. These were items that had been around for a while but were still being listed every 30 days. This just goes to show one how eBay manipulates search.

I feel pretty strongly that if an item doesn't sell within a certain amount of time eBay tags it to be buried.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: Barbbie This user has validated their user name.

Thu May 5 09:13:47 2016

I was just wondering if you have ever allowed your listings that sell to remain. I know many of my listings sell frequently because ebay gives a sold listing some kind of bump over time and buyers can see that others purchased before. (Of course, this would have to be items you have more than 1 of!)
Just my opinion that if it were me, I would probably get the store, let some items be GTC and ''freshen'' the ones that did not sell. Just the time saving may be worth it each month and may allow you more time to focus on researching your competition and prices.  So hopefully you could have repeat sales on some listing and it could build up for you to sales that would make it monetarily worthwhile.
Good luck!

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Rexford

Thu May 5 10:09:02 2016

Barbbie says "I know many of my listings sell frequently because ebay gives a sold listing some kind of bump over time and buyers can see that others purchased before."

Yes, that is a fact. We see it all the time.  

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: comet This user has validated their user name.

Fri May 6 00:16:44 2016

It's all fine n good for items that you stock that you have multiples of--ie not OOAK items new or used.  For those--it is catch as catch can;  ebay hates this stuff with a passion.

Good to know that new pics can bump items;  I have been thinking of doing this on some things that have sat even tho they SHOULD have sold.  And they all have good pics already!  It does seem that things are eradicated after some period of time if they do not sell;  is this because they never WERE shown or were they buried after some arbitrary period of time.    

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: thebobman This user has validated their user name.

Fri May 6 00:19:15 2016

1% discount?? In the categories I sell in, I get as low as a 6% FVF with the store.

I have 250-450 listings active at any time and average about $3,500 to $4,000 a month. I don't really see much reason to change anything

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: Lightning This user has validated their user name.

Fri May 6 00:36:56 2016

Why wouldn't you just use the Fee Illustrator tool?  Plug in your typical monthly statistics and it runs a comparison.
http://www.fees.ebay.com/feeweb/feeillustrator

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: gettingby

Fri May 6 01:16:18 2016

You really should check out the link that Marie provided:
http://pages.ebay.com/sellerinformation/stores/Subscriptions.html<
BR>
It
shows all of the benefits of having a store. There are some benefits that are not primarily monetary, but are a huge benefit, such as the ability to put your listings on vacation hold; the ability to categorize your listings so that potential customers can find what they need without wading through your entire list of offerings; the Selling Manager (or Selling Manager Pro) subscription free with a store.

The new shipping supply credit ($25/qtr w/basic store) is $8.33 a month, which seriously offsets the increase in subscription fee.

Depending on the categories in which you sell, final value fees are 4% - 9%, versus a flat 10% without a store.

Although you would get 50 free listings without a store, it would still cost an additional $45 for your 150 over that free listing allotment to reach your 200 allowed listings.

I imagine you are working toward getting your listing limit raised. At that point, with a basic store, any listings over the free 250 FP (plus 250 auctions) allotments would be 25¢ Auction or 20¢ FP.
Without a store, it would be 30¢ for each listing over the 50 free allotment.

Ultimately, it's a decision that you need to make based on your needs, plans and goals.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: val2525 This user has validated their user name.

Fri May 6 01:41:53 2016

When I'm buying for myself on ebay, if I see a seller with 200+ listings and no store categories, I hit the back button. I don't have the time or desire to hunt thru a seller's listings to see what they might have in my size. To me, no store, no sale.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Marie

Fri May 6 02:44:50 2016

Any change to the title, picture, price or variations [if applicable] will make a listing re-index.  This has always been true.  It has nothing to do with Cassini directly as it held true prior to Cassini as well.

@gettingby

A great post, certainly even more stuff members should consider as it is very important.  I was just trying to keep it simple as really when deciding on a store level, the big thing is how many FTC or FP listings do you run on an average month.

It makes no sense if you are going to be running 200 listing a month to decide against a store.  That would make absolutely no sense at all.  Why would anyone prefer to pay $60 in listing fees verses 24.95 or 19.95 for a basic store.

All the other stuff you brought up is important, but just added bonuses to saving $35 to $40 just on listing fees by having a basic store.

As to the free auction listings offered with the various store levels.  Certainly an added bonus as well, but VERY important to remember that those only benefit a small group of sellers.  There are more sellers that do not sell in those specific categories that Ebay allows for these free auctions than there are sellers that do sell in those categories.

So for sellers that can use them, having a store is even more beneficial.  Sadly for me, I can't use them.  However in the near future I may search out a few things that I can in the specific categories.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: gettingby

Fri May 6 03:15:11 2016

Marie ~
Agreed. To me, it seems to be a no-brainer for anyone who is more than a casual seller.

I downgraded my Anchor Store to a Premium on May 1, because I calculated an additional 2400 listings at 10¢ (over the 1000 Premium allotment) at the cost of the subscription fee for the Anchor Store, and I've never had more than 2500 listings in a month. Under the old system, I definitely needed the Anchor level. If my number of listings changes *consistently* above the cost of an Anchor Store, I'll upgrade happily. :)

The vacation setting is a huge benefit to me. I can't imagine cancelling and re-starting my listings any time I need to take a couple of days away -- much less an actual vacation.

I intend to make full use of the included shipping supplies, too. Any offset to the cost of doing business is a good thing.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: HappyOne This user has validated their user name.

Fri May 6 09:24:07 2016

I think your question should be is a store worth it to YOU. The answer for you is to put pencil to paper with your past listings and expected future listing and get the answer. $4.00 extra a month is not going to be significant to anyone but a casual seller that really doesn't need a store. I have a basic store. For me the store vacation setting is a big plus. I stick to using just the ''free'' monthly fixed price listings assigned to store plus any extras Ebay gives each month (these maybe less?). I have always had 200+ items listed; so now I will have 250+. I usually sell 30 to 50 OOAK items a month; I would expect this to rise a bit. The bonus ''Ebay'' boxes are very good for me; Logo is subdued and coverable if needed. I know some will say we should get them for free because of the advertisement for Ebay. Boxes are expensive if they were free they would be misused like the USPS Priority boxes. I have seen so many new Priority boxes used for storage; moving; garage floor covering and? . No wonder the Post Office is thinking/planning to charge for them.  I hate the ''hassle'' with auctions - non payments, late payments that can conflict with a non planned getaway. I might used a few of the ''free'' ones when I am certain I'll be around to ship within the one day for the 20% FVF discount. I think I will do 10 day listings starting them on a Thursday (getting two weekend exposures). Good luck to all.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Marie

Fri May 6 10:15:58 2016

@gettingby

Your a sharp cookie.

I did a similar review for myself and I too dropped my Anchor store, but I did it last year when they took away the ability to use your allotted free listings for auctions.  That was a big loss for me.  

I don't sell in the restricted few categories that Ebay allows for free listing fees on auctions in the current way they have structured stores.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

by: mazelgirl This user has validated their user name.

Fri May 6 10:17:46 2016

I think it's worth it--you don't pay for listings in FP or in collectibles/fashion(my categories) for auction items.  Plus they were always flipping me extras-it seemed like when I was close to running out they'd show up.  The Mark Down manager does drive sales--I use it all the time.  So all in all having a store works for me.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: gettingby

Fri May 6 11:22:05 2016

@Marie
I only use the auction format for 5% - 10% of my listings, depending on what I have on hand at the time. I do sell some of the categories (P&G, Collectibles) that are included. I try to make sure my store is well-stocked in the types of things I list at auction.

I also *selectively* sell precision tools at auction, because they usually have a 100% sell-through rate, and the listing fees are refunded for successful auctions. It also seems to pull people into the store for the higher-priced tools that I wouldn't risk at auction due to sell-through price. Don't laugh -- it's not the same sort of tools that Toolguy sells. A different industry entirely. :)  If my husband ever decides to retire, it will take us years to sell all of his tools!

@Val2525 - I'm the same way. I don't want to wade through all those listings looking for one particular type of item. It's easier to find another store that is sorted out by category. I'm mindful of that when I set up my own store categories.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: toolguy

Fri May 6 11:38:50 2016

@gettingby

If you're selling precision tools you are selling tools like mine.

I sell Starrett, Brown & Sharpe and even Mitutoyo when I have them.

My guess is you sell wood working tools or cordless battery operated items.

I don't sell that kind of stuff.

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: Marie

Fri May 6 12:53:36 2016

@toolguy

I know it is tough for you to acknowledge that note everything revolves around you, the way you sell, the type of products you sell and so forth.  But in the real world, where the rest of us live, there are many types of precision tools in which you do not sell.  

I sell some tools as well that you don't sell and they are not tools that are your "guess".

Is a Basic eBay Store Worth It with Higher Price T   Is a Basic eBay Store Worth It with Higher Price T

This user has validated their user name. by: gettingby

Fri May 6 13:05:34 2016

@Toolguy
Nope. No woodworking tools and nothing battery operated... no household tools... and definitely no rivet guns.

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