|Mon Mar 7 2016 17:14:48|
eBay Runs Ads for Products from Rival Marketplace
Thought I'd pass this jewel along. eBay is now showing sponsored ads from ThredUp, a direct competitor, on closed/ended listings and at the bottom of my "My eBay" page. Fortunately the listings on active listings are other eBay listings.
I can live with retailer ads, often showing the retailer price makes my price a lot more attractive. I don't even mind ads from other sellers, since I consider eBay to be a virtual mall - the more a buyer can find on eBay, the longer they'll shop on eBay (which also means returning to my store at some point).
But to offer sponsored ads from a competing site? And one that is looking for sellers? What is eBay corporate smoking?
And in a similar train of thought - if eBay can run ads for competing sites, then how is that any different than a seller having a link to their off eBay site, hmnn?
I started a topic on the selling board, but I don't know if it will get any traffic, it's pretty dead there. I have a discussion started at Virtual Sellers too (virtualsellers.proboards.com).
Just thought I'd pass it on.