For the life of me I can't figure out why eBay doesn't give sellers SEO (Search Engine Optimization) tools when listing their products. I recently began built my own web site with Wordpress and I find the SEO tools available to be extremely helpful when it comes to meeting the requirements of Google (green light means good to go).
eBay spends so much time on UPC Codes and Item Specifics but does nothing to help sellers set-up their listings to meet search engine requirements to help OUTSIDE of eBay which in turn could bring buyers to eBay. And, now I read they are doing away with metatags?
How about giving sellers the tools to write Google friendly titles (shorter NOT longer) and start our description with a few sentences (meta description)? How about giving us tools to help us reach the Google friendly green light?
And, speaking of search engines, when I type in my eBay store name in Google, all that ever comes up is my eBay store HOME PAGE, any eBay guides I've written, and my store Home Page in AUS or UK but NEVER any of my USA store "product pages."
Even if I type MYSTORENAME and EBAY in the search bar, individual listings do not show up. If I have to type my eBay store name on my business card: www.stores.ebay.com/MYSTORENAME for people to find my store, why doesn't my store name with PRODUCT PAGES show up with my listings when searching my store name in Google?
I really question whether eBay is submitting my individual product listings to Google. I compare this search test to my own independent Wordpress store, and my product pages were showing in Google within a few days.
When I get very specific with my search, "MyStoreName, eBay, Cross Stitch Pattern", the only product pages I find (like others have said) are my ended listings or other sellers' listings, not mine!
I know eBay search is screwed up. I know about the eBay/Google battle, but come on eBay, help us! eBay please start setting sellers up to succeed, not fail! Give us the proper SEO tools for the "big" search engines, not just eBay's internal Cassini. Fix the search engine situation and perhaps you'll fix the main problem sellers have with eBay. Until our listings can be found inside AND outside of eBay, you have set sellers up to fail.
Like others, my sales have plummeted this past year. This is starvation level, go find another job level, can barely pay my store fees level, let alone contribute to household bills. HELP US PLEASE! Fix your search engine and give us the tools to meet search engine requirements OUTSIDE of eBay!