Chad Dickerson says
, "The strength of Etsy's brand and the loyal customers we have has meant we haven't had to spend a lot of money on marketing relative to companies you might compare us to," he told investors - 90% of Etsy's traffic came from unpaid channels in 2014, and that trend continues.
It isn't so much that Etsy doesn't have to spend a lot of money on marketing, it's that they won't. We shop owners were told some months ago that we shouldn't depend on Etsy to do marketing for us. They were touting social media for ourselves to bring in our own customers.
Without Etsy having a strong marketing campaign, I can't tell you how difficult it is for small shop owners such as myself to "get found". Marketing on social media is a time consuming job and it's exhausting trying to balance that with listing merchandise in our shops.
When I list a new item, I have to pin it on Pinterest; put it on Twitter; Tumblr; write it up on Facebook. That doesn't include other sites that some of my friends use such as scoop.it, flickr, etc. Now multiply that by numerous times a day.
I have two small vintage shops and Etsy hardly ever shows any love for vintage. I would say most don't even know Etsy has a vintage category because it's hardly ever...or ever...mentioned in any write-up about Etsy. Most people I talk with have never even heard of Etsy. "Etsy? What's that? Never heard of it."
Imagine how much more successful Etsy would be if they did some marketing. Imagine how much we small merchants would benefit from an Etsy ad campaign.
We small sellers feel we're doing Etsy's job for them. There has been a growing resentment towards Etsy since they kind of cut us loose to make it on our own. Couple that with their manufacturing campaign, redefining Etsy's mission, for the most part allowing offshore manufacturers to flood the marketplace in direct competition to small sellers, and you realize Etsy isn't a happy place.
Oh, I forgot all the tinkering they do, all the arbitrary changes they make which never seem to be in our favor. It's like they make this silly changes just because they can...and tell us about it like it's pink cotton candy and rainbows. We have to deal with it because Etsy isn't very responsive or caring about us, nor very interested in what we, THEIR CUSTOMER, has to say if it doesn't toe the Etsy line.
Online selling is hard enough, but if Etsy would just throw us a juicy bone every now and then, it would be somewhat easier.