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Wed June 24 2015 17:08:06

eBay to Penalize Listings Missing UPC Codes

By: Reader

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Dear Ina,
I regularly listen to eBay's live webinars if the topic has anything to do with any upcoming changes that might affect me. Today I listened to "List to Sell: Top Strategies for Success" because it promised to address the new UPC requirements going into effect on June 29th in some of the categories I list in. I don't usually expect much from these webinars except a slight rise in blood pressure, and on a good day, an ironic laugh or two.

It was announced in this webinar that "listings with UPC codes will be given a boost in placement in Best Match".

The truth of the matter is that listings without UPC codes will be penalized in Best Match, regardless of whether the item was manufactured before the GTIN system went into place, is bulk packaged, or simply does not have a UPC assigned for any other reason. For broad searches in particular, this new policy will decimate sellers of non retail packaged new items.

I also wouldn't doubt if these criteria will affect search placement in the other sorts as well (identical price and shipping, UPC items show first, which could mean on the next page in highly competitive categories where a large number of the same item are for sale).

Just another "example" of how eBay is "helping" small to medium size sellers. This latest move is a blatant tip in the playing field to large retailers and Diamond Sellers who sell only retail packaged items.

At least Amazon will assign an ASIN number to these items without UPC codes and not recklessly destroy it's sellers in the process.

When will this customer base destroying mentality stop??
XebayX




Comments (67) | Permalink

Readers Comments

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: iheartjacksparrow

Wed Jun 24 17:55:19 2015

I don't know why people are complaining about UPC and other unique identifiers. eCrater has been requiring Google Attributes for several years so their items can rank higher in a Google search. Bonanza wants you to use Attributes (or traits); I'm not sure about Etsy. Adding GTINs is really not a hard thing to do.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: sasikat9 This user has validated their user name.

Wed Jun 24 19:15:49 2015

Question;  Who searches by best match???? Don't most use Lowest first.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: Rexford

Wed Jun 24 19:37:16 2015

I really could care less what they do.  eBay search has been broken for years and it is something that they are just not addressing. I doubt very seriously that having a UPC code or not having one will make a hill of beans.

eBay is so terribly broken. Listen to the sellers.  Most are suffering losses like they have never seen before.  Many are leaving in droves.  Instead of standing up and taking notice eBay continue to place more and more hoops to jump through.  Sellers have had enough.

I spent my time adding items to eCrater this afternoon.  Three days this week my sales were better on eCrater than they were on eBay.   I'm having fun again.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: Ric

Wed Jun 24 19:41:28 2015

The ignorance that prevails in San Jose is nothing short of astonishing.

eBay is creating more and more ways to demote items in search, and yet they wonder why gross sales are flat and or declining.

eBay has devised so many ways to demote listings and render them invisible that it is no wonder buyers can't find what they are looking for and go elsewhere to complete purchases.  One look at the double digit growth rates of non eBay ecommerce sites versus eBay's weak single digit growth proves the point.

eBay seems hell bent on creating more and more ways to penalize listings and turning eBay into a zero sum game for both buyers and sellers.

Soon, the only way to succeed on eBay will be not to list there.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: Philip Cohen
Web Site

Wed Jun 24 20:32:31 2015

We’re going over old ground. All the “major brands”, et al, have UPC codes for their items, and those major “Westfield Mall” type merchants are the only merchants that Johnny Ho is, and ever was, interested in—too bad many of those major brands silly enough to get involved with eBay in the first place, have woken up to the reality of eBay’s clunky marketplace …

What will Devin Little do when he finally inherits the corner office? Will he change course? Will be actually turn back the clock to eBay’s good old days? Methinks Johnny Ho has done far to much damage for that to be a realistic possibility. Most likely Wenig will just sit in the corner office staring out the window at the nice view, collect a few handsome unearned “performance” bonuses and then abandon ship to his personal lifeboat, albeit not as well provisioned as Johnny Ho’s lifeboat …

In the meantime, Johnny Ho will have moved his destructive talents to “PreyPal”, and his demonstrated destructive capabilities could not be applied to a more deserving entity than the already clunky “PreyPal” operation …

Goodbye clunky "PreyPal"—it has not been nice knowing you … http://bit.ly/1nSA1Zl

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid … http://bit.ly/11F2eas  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: Harriet This user has validated their user name.

Wed Jun 24 20:48:59 2015

Yes, eCrater has coached us well in the use of UPCs and MPNs. This is all Google driven and probably mobile phone driven. But aren't there categories like collectibles, vintage, antique and used items exempt from this requirement? They are on eCrater and I think also on eBay. It is the new items they want UPCs for, or should anyway.  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: comet This user has validated their user name.

Wed Jun 24 21:43:59 2015

Items that are NEW-NO TAGS will suffer a LOT now I am thinking.  If you happen to have something like this and cannot locate a UPC number it will not be seen even tho it might be the best price.

AS to who shops with "Best Match"---well obviously WE don't.  But--recently (as has been reported on EKG)  ebay has been CHANGING the selected method between pages---ie you select one page view choice (Ending soonest;  lowest price etc)  and after you view that FIRST page you might not notice but you are suddenly "opted into"  BEST MATCH against your will.  Since you are no longer SHOWN the amount of time left on the sale this might not alert you to this switcheroo.  

After going to any number of items that I THOUGHT were ending soon and had a low price--only to discover that there were ending in 10 or 7 days---I wised up and now check EACH time I go to a new page---AND when I get back to the SAME page;  I just can't trust ebay to not pull this mid-page.  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: bitbybit

Wed Jun 24 22:44:12 2015

Is ''four score and seven years ago'' the UPC code for the Gettysburg Address? It was during the Civil War between the Union and the other party we are not allowed to mention.

Who cares about history (even though those who fail to learn from it are doomed to repeat it)? Who cares about used vintage antique unique items when cookie-cutter boring new only will become the standard requirement?

I have no problem adding item specifics but I do have a problem if not new items are going to be demoted in search regardless of category. Ebay states in some categories for now but with eBay's one-size-fits-all mentality this will become required in all categories. Their difficulty in getting the specifics right has been filled with glitches and absurd not applicable traits. Going forward with UPC codes as a requirement will be problematic, well actually, par for the course.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: pace306 This user has validated their user name.

Wed Jun 24 23:20:45 2015

.... geez, punishing your sellers 'cause you  tried to game Google is just so lame.

Amazon has its catalog fleshed out, why not eBay?

eBay only knows how to put it all on the seller.

USPS problem - seller issue
Manufactorer Defective - seller issue
No UPC/Game Google - seller issue

it becomes quite tiring after a while, doesnt it?

Wenig has no clue about anything, boy I'd hate to have to clean up (ie be him) after the seeing the mess JD left behind.

Sales are impossibly slow (they only show up when I owe eBay seller fees - and even then I get just enough to pay those fess)(convenient huh?), traffic in general is non existant and eBay is headed down the toilet ..... whats a crooked CEO to do?

I went to the CE show in Manhattan today. Its a mini CES for those who cant afford/dont go to Vegas for CES in Jan.

EVERY manufactorer said "Im selling the item via XX & YYY distributors AND via Amazon."

Not ONE WORD about eBay in any way shape or form.

The internetretailer magazine noted Wenig's "shabby office" .... just a sign of what we as seller will have to deal with over the next few months/years.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: Philip Cohen
Web Site

Wed Jun 24 23:27:43 2015

"New—No Tags"; now there's an oxymoron if ever there was one. If there are no tags how can anyone establish that an item is truly "new"?

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid … http://bit.ly/11F2eas  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: XebayX This user has validated their user name.

Wed Jun 24 23:47:08 2015

Although adding item specifics is ''easy'' (or not so east in the case of eBay if you look at the boards), I think it is important to note that any new item that does not have UPC entered in the required categories will be demoted. All well and good if the seller is just too lazy to enter it, but many items that come bulk packaged do not have a GTIN number, as that number is assigned to a specific packaged product, say a two pack or single, with each having a unique UPC.
It is one thing to use the GTIN for search placement on Google, and quite another to require it for search placement in the default search on eBay (and I would venture to say that a significant percentage of eBay shoppers don't even know that they are looking at Best Match).
eCrater does not REQUIRE these attributes, but suggests them for new packaged items or if they are available (but warns in the inventory view that the particular item will be rejected from the Google Feed), but doesn't give preferential placement to listing that include UPCs and the listings are still as visible on the site as they would be with a UPC.
Big difference and any seller that regularly lists items in the newly required categories that do not have a UPC available because they are purchased in bulk packaging and divided up for sale, or for any other reason will be impacted immensely, including myself.
So who cares? I do and you should too.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: XebayX This user has validated their user name.

Wed Jun 24 23:48:55 2015

Additionally, Amazon will assign an ASIN number in the case of a missing UPC and does not demote based on this.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: XebayX This user has validated their user name.

Thu Jun 25 00:03:36 2015

One of the driving forces could also be VERO pressure from the ''Brands'' to thwart the sellers of non branded items that perform equally well or better than the branded high dollar packaged items.
BS none the less, whatever the case.
Coming Soon to a category and the products you sell.  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: jleach53 This user has validated their user name.

Thu Jun 25 00:22:19 2015

@Rexford

How are sales on eCrater? Thanks

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: sellerfish This user has validated their user name.

Thu Jun 25 00:22:42 2015

Adding UPC to my 450 listings is a strain on my precious time

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: ruthie This user has validated their user name.

Thu Jun 25 00:22:56 2015

"Question;  Who searches by best match???? Don't most use Lowest first."
---------------------

I use ending soonest. NEVER use BM or lowest price.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: Moonwishes This user has validated their user name.
Web Site

Thu Jun 25 00:53:35 2015

I don't use ebay, but I can say this, how many people do you know that search for something by UPC? No one. Unless you actually have the product with the UPC or have copied it from some place like Amazon, it isn't going to be used as search parameter. It of course should help make things more coherent so that once you find one thing that you want you can now search by the UPC and hopefully find more and can choose your seller and price.

what is going to happen instead is people making up UPCs or 'buying' them from vendors where the UPC doesn't necessarily apply to the item it is being used for. I have already run into problems of people using the wrong UPC that means when they use a sewing pattern's UPC for example for a pair of sneakers, that means no one will be able to list that pattern with the appropriate UPC.

As time goes on the UPC will just become a bigger and bigger mess because there will always be lazy, cheating sellers.

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

by: dem This user has validated their user name.

Thu Jun 25 01:08:55 2015

My products are handmade jewelry and jewelry making tools. ALL of my products are BRAND SPANKIN' new, but NONE of them have UPC codes. Thus, "New-No Tags." So I s'pose I'm doomed.  

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: bitbybit

Thu Jun 25 01:33:10 2015

I don't think it necessarily will be lazy sellers making up UPC codes. It will be sellers having items that do not have any available UPCs but will need to satisfy the requirement in order to avoid having their items demoted in search. If this idiotic company can punish sellers by considering neutral feedback the same as a negative because it isn't positive, then ALL items without UPC codes, even those that never had them originally, will be demoted. Wondering how many items without a UPC will start being counted as a seller defect?

eBay to Penalize Listings Missing UPC Codes   eBay to Penalize Listings Missing UPC Codes

This user has validated their user name. by: Philip Cohen
Web Site

Thu Jun 25 02:15:51 2015

@Moonwishes,

I suspect that UPC codes have nothing directly to do with eBay search, except that eBay will probably use such data to show a searcher the items they have been looking for from one of their preferred merchants; otherwise, it's probably all about eBay collecting statistical marketing info that they can then sell to the various original owners of those UPCs; you know, those merchants that the cretinous Johnny Ho would prefer to have selling on eBay instead of all that irritating “noise” …

The eBay executive suite—where the incompetent mingle with the disingenuous, the malevolent and the outright criminal, and the just plain stupid … http://bit.ly/11F2eas  

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