I found your story about Target and resellers
... and I "found out for myself" on Friday, May 22nd when I went to checkout! After scanning three carts full of merchandise, the "K5" option for resale was "missing!" We called a manager over only to find out about the NEW POLICY ... I was unable to complete my transaction!!!
I have shopped with Target for over 10-years. They have provided my small variety store with a number of different items and my last statement with them is for more than five-thousand dollars. Now, I am not fully sure who will supply me with the many different items I counted on Target to have for my small business. While there is still Walmart, Target seemed to provide me with a better variety, better prices and promotions.
The "excuse" I have read for Target concerning resellers and this new policy does not seem to make sense ... if they offered a "loss leader" that was so much of a concern then why not put a LIMIT on units sold! Why turn away every reseller's business if you suffered a loss from a "loss leader" when it would have been so easy to control that situation!
The concern, I understand, comes from a Lilly Pulitzer promotion that had many people ("resellers") buying these items only to sell them for more on eBay and Amazon. And, I don't see how stopping resellers at the register will solve this problem ... ANYONE could visit Target and buy what they want and try and sell it for a higher price online. A true reseller only wants to supply their business ... they are not after a "quick buck."
I will add this ... Target might hurt their own sales. Mind you that Walmart, Sam's Club, Costco, BJ Wholesale - they are all stores that welcome "mom & pop" traffic. Small businesses, restaurant owners ... they all visit these stores for bulk purchases and many use their resale numbers. Target could have continued to be a partner in that market! Now that they refuse sales to resellers.
Not only have they hurt small business owners, I have to see it hurting their sales as well. I am going to have to consider Walmart more and more for many of the items I counted on Target to supply. Of course, I also shopped Target for personal purchases as well.
I sure hope Target changes their mind and cancels this new policy! Of course ... there was not much information I could get at the store level about this. I plan to deal more with the matter and contact their main office. However, I fear, my 10-PLUS-years-of-business with Target may be OVER!