EcommerceBytes Letters to the Editor Letters to the Editor
Your emails to EcommerceBytes
For consideration, send your email to ina@auctionbytes.com with "Letters to the Editor Blog" in the subject line! Remember to include your name as you would like it to appear in the blog.
Wed May 20 2015 11:27:54

eBay Needs to Improve Inventory Turnover

By: Reader

Sponsored Link

Dear Ina
As I understand, you recently reported that it would be more of the same at eBay with an emphasis on listings. As of the time I am writing this letter, eBay's front page is announcing that it wants the user to sell their wares on their site. eBay needs the sellers because it needs the listings.

Of course, eBay is saying sell your electronics because it is clear that they are big ticket items and they will bring in the most final value fees.

But there is one thing wrong with how eBay is acting right now. The company should have an emphasis on inventory turnover. In fact, this emphasis should be in two categories, Auctions and Buy It Now.  

In Buy It Now, inventory turnover should be at least 90 days or so depending on the listing. For example, a listing for a cable wire might not run out for months, but the sale of used clothing should turnover every 60-90 days depending on the season. 

As for auctions, inventory turnover should ideally take place every 10 days and 30-50 days at the most.

Think about it, Ina. If eBay had the right mix of inventory turnover, the company wouldn't be in a bad position having to depend on PayPal for earnings. Plus, all sellers and buyers would be happy. The sellers need the sales to produce turnover in their own inventories, and buyers need the inventory turnover so they can see the sellers' new items.

This is what eBay needs to fix. The company needs to go see what is causing the decrease in turnover and fix "IT." Only then will everybody be happy.
Jessy




Comments (37) | Permalink

Readers Comments

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Steevo This user has validated their user name.

Wed May 20 12:45:22 2015

I think it's been established that their search engine is fatally broken.

Even if you have the best one of an item available, at the lowest price and with the fastest shipping, if you got 3 bad DSRs last month your item might be on the 130th page.

Someone might be on the first page who was twice your price.  I have actually seen this!  We had an item for $200 with $65 shipping (it weighed 60#) and there were some for $1399 on the first page.  

Ours, nowhere to be found. 5th or 6th page. We sold nothing. Ebay intended it that way, and how is that productive for anyone?  It's not.  It's what happens when you tamper with a search engine.


eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

This user has validated their user name. by: Rexford

Wed May 20 13:32:49 2015

OP states: ''but the sale of used clothing should turnover every 60-90 days depending on the season''

There is a flaw in this statement.  eBay is a global marketplace.  Many sellers sell both coats and shorts during the summer and winter season. It is always hot or cold in some region of the world.

Sellers pay fees for stores. They should be able to put whatever they please in them, and they should expect visibility.

There are enough rules on eBay already. I am hoping that OP is not suggesting that eBay should implement rules for inventory turnover.  Why should eBay decide this?  If eBay search actually worked, and if eBay didn't control and manipulate a seller's visibility, inventory would turn over naturally.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Massachusets Howler This user has validated their user name.

Wed May 20 14:33:17 2015

With organic search the str was 90-95%.
With Cassini search str is below 15%.

Ebay "search" is at fault as it applies to stock turnover, if you can even call it that.

Before 7.5 years ago 90-95% str every single week, and a solid base to build your business on.
Wenig is selling off his shares in the same pattern donahoe is- free options instantly bought and sold- he has no confidence in the place either except as his own personal $$ machine.

Massachusetts Howler

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Harriet This user has validated their user name.

Wed May 20 14:37:40 2015

Agree with Rexford. We don't need any more meddling in auctions or other listings. There are way too many rules. People buy things all the time out of season, and when they are technically "not supposed to" according to others. I sell Christmas things all year long. Ebay should be the free and easy place it was in the earlier years. That was magic time. Pierre sold a broken laser pointer as his first sale. How would that fare with inventory rules applied.

No one should be putting brakes on listings.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: booklover27 This user has validated their user name.

Wed May 20 15:11:48 2015

I wouldn't spend two seconds thinking about how to fix the worst company I have ever had the pleasure to deal with...Support the smaller marketplaces.  I can tell you that three of the marketplaces I use combined equals my ebay sales...

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: ajeweler This user has validated their user name.

Wed May 20 15:59:18 2015

Op says that turnover is important I agree, however e**Y meddling in every aspect of sellers listings it would seem they already have too much inventory and are reducing older seasoned sellers in order to welcome aboard "new members" or sellers who do not understand the "actual" fees associated in listing items to appease the share holders profit margin.

instead of worrying about getting new sellers on board why not support those who were with e**y all along by simply advertising what they are selling,

when is the last time anyone seen e**Y advertising for the existing sellers? (those who have no other choice but remain on the sinking ship)

don't these sellers need help? rather than china sellers?

if they simply would promote sellers rather than spend millions making every aspect of their lives miserable there would be plenty of revenue to go around

now the "new sellers" do not know the return policies and the chargeback rate and about the thieves,

there will be thousands of "new people" loosing money to the thieves on E**Y

these people once they have their money stolen or are conned out of their hard earned money will never return to E**Y even as a buyer as it will leave a very sour taste in their mouth forever
yes just a VENUE (jd's venue)

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: ajeweler This user has validated their user name.

Wed May 20 16:02:18 2015

@booklover27
I completely agree with you support smaller sales sites! e**y had its turn. try others let them grow not all are the same way to sellers and support other sites as well

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

This user has validated their user name. by: iheartjacksparrow

Wed May 20 16:05:19 2015

Ina reported back on March 3rd that eBay U.K. was implementing a fee for "stale" listings, presumably to do what the OP is suggesting: removal of merchandise which isn't selling. But new fees and new policies would be unnecessary if Can't-See-Me worked as it was supposed to, and eBay would show everyone's listings 24/7/365.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

This user has validated their user name. by: Basset

Wed May 20 16:37:30 2015

Given the apples and oranges nature of categories, might be hard to implement to good end.

Like Howler, in past years virtually everything I listed in the auction format sold - and for good money. THAT was what I call inventory turnover.  

Some of my best selling items then were summery cruise items in the dead of winter.


I personally shop for warm weather clothes all year long due to living in a temperate area. I'd hate to see things go off radar due to a time limit. Better to lose out to another bidder - buyer.  


eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: JQ This user has validated their user name.

Wed May 20 17:11:10 2015

This might be valid advice for some categories, such as electronics, but it does not at all apply to many other items, such as books, collectibles, art, antiques, etc. For those items a deep catalog offering as much inventory variety as possible is much more important than offering a quick turn-over inventory.

Amazon has favored the later approach, while Ebay the former. Both serve a purpose in e-commerce. The problem of applying a one-size fits all approach to a topic as vast as the world of e-commerce simply does not make sense.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: alaska This user has validated their user name.

Wed May 20 18:51:06 2015

For the antiques and vintage collectibles categories it's the lack of turnover that has killed eBay by driving the serious buyers away because they can't stand seeing the same old stale items. The nearly unlimited free listings has all but ruined eBay auctions. The sellers love it, but they don’t understand that it has driven away most of the buyers who have more money than they have free time. It has also hurt eBay’s bottom line because a lot of us are obsessive collectors, and we don’t list items for sale until our searches are finished. Having thousands of re-lists to wade through each week means that most of us never get around to selling on eBay because we can’t get our searching done. The same overpriced or uninteresting items get re-listed over and over and over. For hardcore collectors of unique or rare items it has become a nightmare. Constantly seeing the same unsalable items in our searches is driving us crazy. And it is killing auctions. It’s shocking how many auctions for unique antique items have been re-listed 5 or 10 or 50 times. It’s taken all of the fun out of searching eBay. This never happened when sellers had to pay for listings. If eBay wants to save its vintage collectibles and antiques markets, it needs to immediately address this problem. We need to be able to filter out re-listed items from our searches. EBay should allow us to set a site preference to filter out auctions that have been re-listed once, or twice, or three times. Forcing a buyer to see the same auction item show up in search results over one hundred times is only hurting eBay.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Harriet This user has validated their user name.

Wed May 20 19:52:35 2015

The terrible search engine is really to blame for making people wade through so many irrelevant listings. There is nothing worse than trying to find something with Cassini. It returns unexpected results and very little of what you are looking for. Drilling down to weed things out is near impossible.

Intuitive search is a bad thing in my opinion. Most searchers know exactly what they are trying to find, and put in key words to make that happen. Cassini changes it all around and makes its own lame guesses about what you want.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: hopeforthebest This user has validated their user name.

Wed May 20 20:24:03 2015

My father always used to say, ''Just follow the money and you'll understand what's really going on''.

Which makes Ebay more money: a $1300 listing or the same item for $200?

Which one is going to get more promotion?

Ebay isn't all about buyer value, it's about fees.

That's why you're on page 120.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Harriet This user has validated their user name.

Wed May 20 22:18:51 2015

I can't tell you the number of times in the past when I have sold something on the 4th or 5th relist. Sometimes, it takes just the right person to see it.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: Massachusets Howler This user has validated their user name.

Wed May 20 23:52:38 2015

If something doesn't sell raise the price.

This old adage REALLY FITS in with ebay sales today.

We have all been led to think that LOWERING PRICES led to better exposure whe the polar opposite may be true.

High, high prices with "free Shipping" brings exposure- I am convinced of this.

Also, regarding those surveys. We did experiments with those 2-3 years ago- when you fill it out with the truth, with complaints and comments, your sales DSROP- when you say all GOOD- especially that you "would gladly recommend ebay to a friend"- sales jumped- each time.
They are using our true surveys to CULL US- blow them smoke as they won't change anything anyways.

Mass Howler

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: drewmark This user has validated their user name.

Thu May 21 00:16:18 2015

LOL I fixed my eBay problem by selling elsewhere.  I'm so far ahead of eBay I'm not going back.. Thanks but no thanks! Once Divorced you NEVER go back. eBay acts like an insecure teenager ALWAYS changing and ''Improving'' just to get histrionic attention. eBay is behind me and my website SEO strategy is ahead with bright Ideas with Google.  :)

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: warzak This user has validated their user name.

Thu May 21 00:49:18 2015

I've been with EBay almost from inception. I buy and sell sport collectibles. The collectibles field thrives on auctions and dies on Buy it Now(BIN). Collectibles auctions are what launched EBay. In its heyday almost every EBay transaction was via auction at a low 99c start. There were lots of buyers and sellers and it worked well for both. With BIN, EBay listings soared and sales plummeted. Sellers are encouraged to run BIN for 30 days and continue the listings in perpetuity. As a result  anything of value is way overpriced. If auction format is used the staring price is often 2 or 3 times more than fair value. The other problem is that 90% of the listings are garbage.

If you have something good you are now unlikely to auction it on EBay. You should check how many Sport Collectible Auction Houses have come on the scene since EBay introduced BIN. When EBay's goal was selling and not listing competing Sport Collectibles Auction Houses were fast becoming irrelevant  

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: BobNJ This user has validated their user name.

Thu May 21 01:25:04 2015

I buy and sell casino collectibles. My particular category used to average over 1,500 listings on eBay but now barely tops 300 at any given time. At the same time Delcampe has 3,000+ listings for the same type of items so why would I even bother with eBay at all any more? Other similar collectible categories are even more lopsided with Delcampe now listing WAY more items at any given time than eBay.

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: comet This user has validated their user name.

Thu May 21 01:59:14 2015

Back in the day--I could list something and if it did not sell first go--and I have NEVER listed anything at 99 cents!!!---it would sell in a relist or two.  Very very FEW things did NOT sell.  And--I PAID for those listings;  and they were SEEN and BOUGHT.  Mostly as auction items;  very few as BIN etc.  

Now however---I cannot even FIND some things on ebay--and thus I don't know if they are not being listed--or I am not SEEING them.  Things like--art pottery.  Sometimes I have been told this does not EXIST on ebay;  other times a I get a few returns; mostly NOT actual art pottery and with nothing else even close in the title;  or I might see some Chinese knock offs.  So=-=-heres the dilemma--I have art pottery to SELL.  But--can I trust to list it on ebay?

I also sell a lot of higher end sports wear--and tomorrow I will be listing an item that would probably not be needed here in NY til oh say---October--a beautiful leather and canvas rain/winter  coat from Timberland--unlike any other Tim's I have ever seen.  WHY would I list this in May?  Well--for one thing--I sell this sort of thing year round; I just sold a pair of snow board pants.  I also sell world wide;  so somewhere it is winter!   I actually have sold MORE winter things in the past few warmer weeks than I did in fall and winter.  

What we all NEED is to be SEEN---no one can SELL if their items can't be SEEN.  Hence a B&M store NOT covering the windows over with paper---yes this is exactly what ebay does with OUR items.

Now--if I had to pay for this LACK of exposure--would I?  Hell no.  But--back in the day--I was HAPPY to pay a few cents per listing TO be shown to the entire world.  I would again--but ONLY if ebay could gaurandamntee that I WOULD be SEEN.  

eBay Needs to Improve Inventory Turnover   eBay Needs to Improve Inventory Turnover

by: justsaying This user has validated their user name.

Thu May 21 06:46:09 2015

I wished ecommerce bytes would use a commenting system like discus or something so I could "like" or thumbs up comments. Sometimes I just like to breeze through reading, but definitely agree with the commenter and would like to be able to provide my support or my disagreement right then with the click of a mouse.

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.