Not sure if this is a new one but suspect it is. While researching items I am thinking of selling, I clicked on the tab "jewelry & watches" under "all categories". To my surprise, instead of going to j&w, eBay sent me to "clothing, shoes & accessories."
As you can see, eBay is emphasizing FASHION and Wish Bigger Holiday shopping. By the way I received eBay's email the same day pushing their Wish Bigger Holiday campaign.
If eBay is going to divert EVERY click a shopper makes to their exclusive preferred sellers and their Wish Bigger hub, sellers should expect a very bleak holiday season. Here is what Hal Lawton, senior vice president of eBay North America had to say:
"The Wish Bigger campaign is about exceeding expectations for the season by offering bigger deals on bigger brands and bigger selection. We are using the POWER of eBay's global marketplace to enable people to shop, sell and give in new ways this holiday. We have a unique opportunity to celebrate the traditional retail milestones, but to also create a new calendar based on what WE KNOW eBay shoppers and sellers need." (focusing on eBay's use of the words We Know and Need)
It used to be a shopper could click under "all categories" and then clicking on one of the departments from the drop down menu would automatically take you to all the sublets of that particular department. Not anymore. Here are examples of eBay's intentional directs:
1. All Categories>jewelry & watches>clothing, shoe & accessories displays FASHION and Wish Bigger
2. All Categories>Jewelry & watches>Jewelry & Watches (see screenshot) Shows Daily deals, Featured Shops and then a list of Shop by Department. If you want to see what you actually want you have to keep scrolling and clicking.
3. Searching using keywords in the title bar did bring up some items but I was unable to dig further. On the left side categories list, vintage jewelry and actually MOST jewelry categories were missing. The ONLY categories shown were Fashion Jewelry, Handcrafted & Artisan and Asian Jewelry.
In those categories were tons of eBay's exclusive collection sellers and Chinese cheap crrraapppp. Looking under more or other categories DID NOT bring up vintage and only showed a couple more unrelated jewelry categories. This made me think if I should revise my antique and vintage items to one of these other categories.
This number 3 actually led me to the number 1 & 2. All of this is making my head spin and probably yours with my wordy explanations.
It did not matter if I was signed in or not on eBay and using different browsers.
This particular search was for jewelry and I did not search in other categories but I am guessing ALL categories are going to be affected.
eBay is also recruiting sellers along with shoppers through their Wish Bigger campaign to last until January 1 (and then be dropped like a hot potato). I am suspecting most new sellers will sell little to zero and eBay is using this cheap trick to make them become shoppers. Of course, eBay will ONLY show them what WE KNOW what they NEED.
Sorry for being so longwinded. Thank you again Ina for all you & David do. It is so much appreciated.
From the editor:
You can try this yourself by clicking on the drop-down menu "Shop by category" (to the right of the eBay logo at the top of the eBay homepage). Click on the hyperlinked "See all categories" to be taken to this page
If you click on "Clothing, Shoes & Accessories" or "Jewelry & Watches," you are taken to this page
, where it's a mix of items from both
categories. And clicking on say, "Jewelry," leads you to a page featuring items from select branded sellers.