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Mon Oct 12 2015 12:48:34

How eBay Mobile Experience Fails Sellers

By: Reader

Sponsored Link

Dear Ina,
I set-up a sales promotion in my eBay Store, "FREE SHIPPING ON ORDERS OVER $50 - See all Eligible Items". But there is a major problem with eBay "Free Shipping Promotions" as they do not show up on Smart Phone searches for items in my Store. 

But, eBay had no problem adding "more like this and sponsored links" at the bottom of the page to entice the buyer to go somewhere else. 

Now, compare this to a "Buy 2, get 1 free" promotion and the text will show up on a Smart Phone when clicking on a listing - however, the text is in small, black text (easy to miss). And with this type of promotion, the small promo text does not include how I actually set up the wording for the promotion "Buy 2, Get 1 Free (shipping applies)." 

First of all, on all devices, laptop, ipad, smart phone, you have to actually click on the item to see that there is any kind of promotion. Unlike when items are sale, nothing is flagged or highlighted in the general eBay search to alert shoppers/buyers that a promotion is available, so that is disappointing. 

When an item is on sale but no promotion, eBay loves to fill in the space in a listing with other seller's items between the listing photo and the description. I often see the same item I'm selling being featured smack dab in the middle of my listing and it is selling for less! 

No wonder I am losing sales. 

If I owned a brick and mortar store and a neighboring store wanted to come in to my store space that I rented and maintained and put out a sign to advertise the same item for their store, I would be livid and it would never happen. On eBay, anything and everything can happen to take shoppers away. Why would they want to promote items selling for less anyway?

It just seems that no matter how hard we work to list and improve our stores, offer promotions, sales, etc....eBay does anything they can to distract our buyers after they finally manage to find or land on one of our listings. 

It's a no win. I just don't get it. What are we paying for when we have a Store? Even a newspaper or TV ad would NOT put another seller's product smack dab in the middle of a seller's advertisement, a sale or tag along to our promotion. 

As in everything with eBay, is anyone listening to the sellers? Our stores are dying and eBay, you are contributing to the decline. 
Wellspring




Comments (15) | Permalink

Readers Comments

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

This user has validated their user name. by: Rexford

Mon Oct 12 13:02:53 2015

There are sales on eBay?  Who knew. More free listings eBay.......The more free listings the more sellers' sales are guaranteed to nose dive, just like eBay's stock price.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: TheSalesGeek This user has validated their user name.

Tue Oct 13 01:42:43 2015

I don't understand how eBay gets away with all they do. Not just falling short on mobile experience, they will catch that up soon enough as they have the absolute best website builders in the industry, well maybe not the best but pretty close. They fall short on their sellers in many aspects such as what was mentioned initially with posting other sellers ads on our listing in which we pay to put up. We pay the store fee and the listing fee, if we are over our allotment, also a final value fee (fvf). Of course the fvf only gets paid as long as one of the other ads in our listing don't have a lesser price. I purchase thousands of dollars a year on eBay and I click on other sellers ads in a listing all the time if the price is less. So many times there are 2-3 items that are the same but less. It is not fair to the sellers, which I actually mainly am a seller. How is it that they can charge us a fvf on the cost of shipping also? There is no profit if you select to charge the buyer the actual rate. This, I am sure is probably illegal. Sorry I am off topic but I am just so disappointed with eBay and I have been for years. It has truly become just total greed on their part.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: Bloggo This user has validated their user name.

Tue Oct 13 02:26:39 2015

"they have the absolute best website builders in the industry,"
You couldn't be more wrong.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: Mog This user has validated their user name.

Tue Oct 13 04:23:05 2015

If you complained directly to them about all this their answer would be "if you don't like it, leave".

I get the impression that's what a lot of old time sellers are doing, you know, those sellers who were also big buyers. They are leaving and taking their buying with them.

While the space is being filled with newbie sellers who don't know any better (Yet).  

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: Chicago48 This user has validated their user name.

Tue Oct 13 09:28:18 2015

The listing process at Ebay is laborious.  I spend huge amounts of minutes listing an item.  And every 30 days I have to relist relist relist.  I do wish Ebay would join its competitors like AMZ and EC and give us unlimited space once we list.  I don't mind paying 30c one time but gosh, over and over again!  I'm starting to get sales from Tradesy and they don't charge a relisting fee.  Only EB and Etsy.  And to make matters worse, when I prematurely "end" the listing, I don't get the 30c returned.
That's why I am only listing during the free listings promos.  I can't afford to end listings (that sell elsewhere first) and not be reimbursed the 30c.
As for the OP's concerns, I would say try other sites.  Lots of EB sellers are leaving.  They want them back that's why they are dangling these promos in front of us.  But I swear, I will never pay for a listing again.  If AMZ can not charge, so can EB.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: JUMP From eBay and Etsy This user has validated their user name.
Web Site

Tue Oct 13 10:05:34 2015

Thanks for pointing that out about promos not showing up. Agreed that they could leave off the affiliate marketers. Move to your own site like many of us have. Your listings only show up there and your promos.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: Jus_e This user has validated their user name.

Tue Oct 13 11:45:47 2015

Yup, in the process of moving my stuff to ecrater. ebay is making me dizzy and I cannot seem to keep up with all the redundant changes.
I think I am still a TSR but its hanging by a toenail on the very edge, one bad (something) and I'm dropped down to standard...
2 undeserved opened cases (not as described) (buyer) wasn't sure how to operate.
I worked with both buyers, they closed both cases and left nice feedback.
Didn't call ebay to have them removed... I just can't do it, I'm so very tired of them. Don't really care.
I just try to do the best I can... It so sad, I used to have so much fun,couldn't wait to add items and ship out items...

That was way back in the day with Meg and Pierre.

Now its just crummy ***sigh***  

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: comet This user has validated their user name.

Tue Oct 13 18:37:35 2015

Not to mention that just GETTING the "Mobile App"  is hard to do; frustrating;  info can be changed by EBAY without notifying YOU;  delivery might be compromised by ebay sending the WRONG "Primary Ship To Address"----

I thought this was just ME but ran into a friend who only buys on eBay and who said "It's so HARD to use their app on your PHONE"

This is the basis for ebays ENTIRE plan going forward! Mobile app! Mobile app!  Mobile App!!!!

Never promise what you can't deliver, eBay.  

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: mickeyfinn This user has validated their user name.

Tue Oct 13 20:13:06 2015

''they have the absolute best website builders in the industry,''
- In terms of skins and links, that is being more than gracious - but they would seem to achieve some level of functionality.
- In terms of systems design, I am gravely skeptical.
- In terms of programming they are not impressive.
- In terms of testing they leave a lot to be desired.
- In terms of support (fixing bugs, etc.) I get the feeling that they aren't really interested, but this could be a symptom of management not wanting to invest the time to fix an ugly problem when denial is cheaper. This also hearkens back to issues with design, coding and/or testing. (Yes, I've spent more than a decade or two in the industry.)

All in all, I lean more towards this sentiment:
''You couldn't be more wrong.''

Getting back to the OP - as I intimated regarding skins and links - you can rest assured eBay worked all this out to maximize their bottom line, whether it's FVFs or advertising revenue they won't care where the money comes from, just as long as it's the most they can get.

The B&M example isn't quite valid either.  EBay isn't poking their Ads into you're shop ... you are setting up a stall in THEIR pavilion. If you want full control, then you will need to get your own site.

As for a competitor's item showing up at a cheaper price - well that's simply competition, but I concede that having it pop up in the middle of your listing would get anybody's nose out of joint. Nevertheless, Buyers on eBay will want to know that and if eBay helps them find the best price, THEN THEY WILL COME BACK. EBay isn't looking at ONE FVF - they are looking at repeat customers and MULTIPLE FVFs.

Like it or not, the Buyer is the most important component of ANY business - and eBay knows this all too well. When you put a buyer into the online shopping environment, they can have multiple merchants to choose from - at the same time - from the comfort of their chair - by simply having a number of windows open. The ''Win'' goes to whoever can entice the buyer to select them. With such choice and convenience, competition has never been more intense.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: mickeyfinn This user has validated their user name.

Tue Oct 13 20:14:02 2015

... and don't get me started about their Mobile App.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: comet This user has validated their user name.

Tue Oct 13 20:20:28 2015

Aw c'mon @Mickeyfinn!   Inquiring minds wanna KNOW about that pesky Mobile App!  

I tried it ONCE and it ended up HERE as a Letter To The Editor--for the absurd changes ebay made UNASKED to my shipping info and how my item went on a wild ride!  Not planning on using it AGAIN any time soon but--

Share!!!!

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: mickeyfinn This user has validated their user name.

Tue Oct 13 20:41:55 2015

^^^ QED ^^^

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: comet This user has validated their user name.

Tue Oct 13 20:59:12 2015

@MICKEYFINN----LOL to your QED!!!!

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: Dr Bev This user has validated their user name.

Thu Oct 15 14:57:33 2015

Not familiar with the problems on mobile apps, but I totally agree with your other points.  As both a buyer and a seller, I am appalled when I click on a listing and eBay tries to redirect me to a similar item, even if the price is lower.  The lister paid for the listing, and ebay should not insert other buyers' ads in the middle of that listing.  They also should not be charging fees on shipping charges.

How eBay Mobile Experience Fails Sellers   How eBay Mobile Experience Fails Sellers

by: comet This user has validated their user name.

Thu Oct 15 21:46:48 2015

@Dr Bev===Yes to all points!!!!



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