|Fri Aug 1 2014 10:16:53|
Seller Reacts to eBay Psychologist's Study of Buyer Behavior
Re: eBay Psychologist Works on Human Aspects of Ecommerce
I think if you were to open this article up to conversation, you would see quite a bit of activity.
Her research confirms everyday intuition that, "when people feel good, they linger way longer than it takes to efficiently get something done."
The current problems on eBay only serve to drive buyers and especially sellers away. I still have some items listed, but over the last 2 weeks hardly even check to see if anything has sold. Basically, if I don't get a notice then I don't even check to see if we have watchers or if there is any interest. The TRS vs Above Standard seller? Well, TRS listings are buried so deep you can't find them. More ways to manipulate the listings so TRS accounts do NOT reach the required amount of sales and that = No discount - Yay eBay!
Churchill discussed a program she recently started called, Putting the Person into Personalization. "You might not want to offer the same user experience to someone who is new to eBay that you offer to die-hard experienced users. Tailored process personalization involves focusing not just on what you give to people, but how you give it to them."
Give the buyers what they want, their own method of searching instead of bulling them to what eBay thinks they should see.
In a project called Vintage Values, she's looking at which fashion and accessory brands hold value over time and more deeply understand people's values around conservation and preservation as part of their passion for vintage fashion and accessories. - "We've been going shopping with people in vintage and thrift stores, and interviewing them about buying and selling vintage fashion items on eBay."
eBay will only use this information as a means to undermine existing vintage sellers in both the B&M markets and on eBay
Her conclusion: "There is a bigger sense of value here, they have a strong sense of personal identity that rubs off in how they value eBay as an enabler for their passion. We are carrying out analyses right now to identify the processes and patterns in how people attach value to items and give them new life."
If I was a B&M store the last person I would want in my store would be from eBay corporate. Any info they glean from these "shopping trips" will be used to undermine the B&M Stores. But then it makes people "feel so special" they were honored by a visit by eBay.
Churchill said eBay needs to get better at designing for and understanding passion and feeling to complement what it has already achieved when it comes to designing for efficient commerce experiences.
Better at what? Look at what they have achieved, the psychological breakdown of sellers attitudes about eBay? The forcing of buyers off eBay to find what they want?
I think this study has gone in the wrong direction and eBay should do a study without any strings attached, online, as guest users for total anonymity, to ask what users really think about eBay. And then actually listen to what users are saying. I don't think they have the guts to do this. It would most certainly get Donahoe fired.
Thanks for everything you have done for buyers and sellers alike on all venues! Just because we are moving the professional end of our business out of eBay to our own website, does not mean we will never use eBay again.
Like I mentioned before, we will never give eBay the opportunity to shut a professional business. We will continue to "keep one foot in the door" and use it for casual selling & personal use. But our business is our income and never will we put it into eBay's hands who has the ability to literally shut one down without notice. This really applies to Amazon as well.
The article above just shows how far eBay will go to gather intel - makes them the Walmart of the ecommerce world!