|Thu Dec 11 2014 21:48:22|
eBay's New Mobile App for iPad Called a Dud
By: Ina Steiner
A wonderful eBay topic for you is the complete overhaul of the eBay iPad app (and possibly others) rolled out over the past day or two. The new app completely removes the normal user set up landing page where saved searches, categories, buying, selling and other information was prominently displayed and easy to use.
The new update forces the eBay Homepage Collections and Daily Deals down the throats of users and layers in the other information so deeply it took me (a seasoned eBay app and desktop user) nearly an hour to do something that would have taken me 15 minutes previously.
One question is why in the hell would eBay change the app so dramatically during the Holiday Season? It seems as though the app was changed to remove any autonomy the eBay buyer has left.
They simply want to force feed their daily deal garbage down people's throats. By the way, who the hell is using eBay Collections anyway? No one! No one cares. Way too much work just to find and buy something.
Most interesting are the ratings for this new version of the app in the Apple App Store. At the time of writing this I believe 98% were 1 star with most reviewers stating this should be 0 stars. The comments are simply spot on and most coming from buyers. Many stating they are now going to delete the app as it is useless now.
As a seller, once again I am furious that customers that had my store as a saved search in their eBay app no longer has that easy access that THEY SET UP. I can expect to see sales decrease even further.
eBay is seriously the most mismanaged company I have ever seen.
Note from the Editor: See our coverage of the new eBay for iPad app, which eBay called one of its most important product launches in the last few years, in Friday's Newsflash newsletter.