|Tue Jan 14 2014 13:50:33|
Sellers Suspicious about Etsy Revisiting Links Policy
Re: Etsy Clarifies Offsite Linking Policies (January 14, 2014)
I hope that you are getting many responses from Etsy sellers who wonder like I do why Etsy is re-visiting this policy when they have never clarified it countless times over the last several years; this latest statement from Etsy hasn't changed the murky waters.
Etsy clearly has another agenda because sending shoppers to another site to shop cannot be the real issue. It's something else although I am not sure what.
Etsy promotes a select and small number of sellers and product types on its site for free and has done so for 8 years - all other sellers are never promoted and never give the tens of thousands of dollars of free advertising that Etsy gives daily to their selected sellers.
If Etsy had a different promotion system, they would be well within their rights to prohibit links to other shopping sites. But they don't.
All the sellers who aren't promoted for free on Etsy have to hunt and peck for shoppers and sales which probably won't come through Etsy. Since they aren't promoted for free on Etsy, it seems simply vindictive that Etsy wants to limit links.
They can unevenly and unfairly promote selected sellers who sell well because of Etsy's practice of free promotions for only those sellers at the exclusion of all those sellers they pointedly don't promote.
While I have written to you and commented on the Bytes about this embedded problem at Etsy, I happen to sell a fairly rare product on Etsy. Etsy has promoted only one seller who makes the same kind of product I do and never any other even though there are only a few of us who sell this product type. She is a top seller year after year and benefits directly from the regular, free promotion she gets from Etsy.
All the rest of us who sell this same product type sell far fewer items (year after year).
Just by my product type I know the system Etsy uses and how it benefits their selected sellers. I have seen it in action.
Thanks. The last few months of Bytes articles have been great - and thanks for keeping up the only source left for aggregated news about online selling for small sellers.
N. (please do not use my name due to Etsy's punitive actions towards seller criticism)