|Wed Oct 23 2013 23:05:36|
What Are the Next Seller Features and Tools eBay Will Remove?
I was thinking about this latest take-back by eBay, now no longer allowing Advanced Searches by Buyer (yes, I do know about the workaround via the programming loophole; no, I'm not going to assume that it won't eventually get fixed), and I thought I'd put this question out there for your readers:
What do you think is the next existing seller feature, tool or utility that eBay will remove? Bonus points if you can explain how they will claim the removal to be an advantage for sellers.
Double bonus points if you can use any of the following Marketing 101 Buzzword Bingo phrases in your response:
"New and Exciting"
"Choice and Control"
Okay, that last one isn't really eBay-specific, but anyone with a PhD (Piled Higher and Deeper) in Marketing should be able to use words they don't understand in a manner that will impress the listener.
Okay, ready? I'll start. We'll ring a bell (*ding!*) for each Buzzword Bingo phrase that's used:
I predict that eBay is going to remove the sellers' ability to see bidder IDs before winning. Their pseudo-reasoning will be: "This new and exciting improvement (*ding!*) will help to level the playing field among our new and old customers by giving every member a fair chance to enhance their buying experience ("*ding!*) by bidding on items from multiple sellers, giving them more choice and control (*ding!*) over who they will actually buy from. The change was made based on buyer input." (*ding!*)
"Sellers are still free to exercise choice and control (*ding!*) over the process by placing unpaid buyers on their Blocked Bidder List after an unsuccessful selling experience. (*ding!*) Previously they could have done this earlier in the process, after spotting a deadbeat buyer with suspicious buying patterns before the auction ended, following research via Advanced Bidder searching (which we have therefore removed). We felt that this hampers buyer input (*ding!*) into the buying experience (*ding!*), or perhaps we meant seller experience (*ding!*), at least until we decide to remove the Blocked Bidder List as well. Oh, and paradigm, paradigm, paradigm. (*ding!*ding!*ding!*ding!*ding!*)
Sadly, in writing the above, I found it disturbingly easy to slip into eBay's mindset and write that nonsense in one unending stream. I wonder what they will think of next.