|Sun Sept 12 2010 19:24:03|
Nasty Gal Vintage Leaves eBay and Thrives
By: Ina Steiner
To the Editor:
A positive story for once, you CAN leave eBay even with a vintage clothes business and not only survive, but THRIVE.
Just saw a story about a seller named Sophia Amoruso who looked literally everywhere for cool clothing and ran a huge business on eBay but left mainly because she didn't like the no seller negative feedback rule. (you don't usually see sellers leave just for that, right?) She said "I just got tired of their rules, mostly the one where they started telling us what we could write in feedback, and in my listings." (Here's a link to the video.)
So I Google it, and here is the link to her store: Nasty Gal Vintage - Ha, gone. Started in 2006. Then look at all her other links.
This is (apparently) how you do it, folks, get a following, leave, and don't look back. PS Getting a following involves at minimum having an "e-mail me is okay" list. And learn the new marketing.
This gal does NOT have a college degree. When she started she was unemployed. She said she did all kinds of odd things but never worked anywhere for more than a year.
Of course this will never happen again, since eBay is no longer interested in new startups, only in finding established retailers who want to spend a ton of money on their site.