eBay is raising ad fees sellers pay on June 1st. The company had informed sellers in February that it would change how it calculated Promoted Listings Standard ad fees - instead of basing the fees on the final selling price of an item, basing it on the selling price + taxes + shipping + other applicable fees.
Among the hardest hit by the rate change are sellers of heavier items and those selling internationally.
This week, eBay sent the following reminder to sellers:
"We wanted to let you know that starting on Jun 1, 2022, we'll be changing how Promoted Listings Standard ad fees are calculated and updating our marketing program terms. As a result, you may see some changes in your ad fees.
"Currently, these fees are based on the final price of the item, but starting Jun 1 they'll be calculated based on the total amount of the sale, using the same basis we use to calculate final value fees (including applicable taxes, shipping, and other applicable fees described here)."
A seller who forwarded the reminder to EcommerceBytes had the following reaction:
"This company is seriously charging fees on Taxes and Shipping? This company is serious overstepping its bounds to extract profit on the backs of it sellers. This is unreal, it's time that sellers strike against eBay, this is getting out of control."
When eBay had announced the change in February, one seller called it a "backdoor fee increase
." Another said, "that's really going to hurt on heavier items." Another seller noted it would hit international sales hard, and asked if eBay would add the ability to make the ads exclusive to domestic sales. "My international buyers pay more than double domestic buyers because of shipping costs," they noted. (eBay answered
with a no. Another moderator clarified the response, writing, "for now the .com and Canadian sites, the lowest domestic shipping option offered by the Seller is used to determine the rate we charge. This change will use the same model currently used to calculate final value fees and apply it to the Promoted Listings Standard fee" - it's something sellers should keep an eye on.)