
You wouldn't think the Postal Service would need to go far to find complaints about local mail service or postal issues. But it turns out the agency created a tool to help it do so - and your rants and raves on social media about your local Post Office may be making a difference.
It turns out the USPS is monitoring social media to measure customer service satisfaction, and it does so by zip code. A social-media heat map uses the data visualization program Tableau to geographically display comments left on the organization's official Facebook and Twitter accounts and from online review sites, the USPS revealed in
a post on the Link newsletter for employees:
"Mary Beth Levin, the Postal Service's social media manager and map creator, came up with the idea of helping people visualize service trends after noticing patterns in social media comments filtering up from the organization's social media customer response team.
"Map information can be categorized by customer concern, and those with map access can view results by area, district and ZIP Code. Field managers can use the data as a customer service performance indicator to identify patterns and make operational improvements."
It's one thing to identify problems, it's another thing to do something about them. The Postal Service used an example of how social media monitoring can make a difference on a local level:
"Between 2019 and 2020, Levin worked with managers in the former South Florida District to target service trouble spots. With the help of the map, the district observed a 31 percent reduction in "Where is my package?" complaints, a 51 percent reduction in Certified Mail exceptions and an 85 percent drop in "Where is my mail?" concerns."
Is blowing off steam about mail carriers or post office clerks through social media the best way to handle problems? And is it a good way to show your appreciation for good service? Feel free to share your stories about postal issues and how you resolved them.