The answer is staring eBay in the face. Forget the bells and whistles - what sellers really want are improvements to shipping. eBay even acknowledged this recently when reporting on results of a survey
of sellers conducted in January 2021.
According to the eBay survey results:
- 81% of respondents said shipping was an area where eBay tools were most helpful to maintain and grow their businesses.
- 74% said shipping was an area of their business that most impacted their ability to sell.
eBay doesn't have to search far for suggestions - it only needs to read its own seller discussion boards. During the latest weekly chat session on April 14, 2021, sellers offered specific suggestions when it came to shipping improvements:
Seller Feedback: Have a way for a buyer to select delay shipping.
The seller explained
in part: "I have an issue right now where a buyer has bought an item at auction and wants to wait and see if he win another so I can combine shipping."
eBay Moderator Response: "I know this has been on the suggestion list for years (along with the 'gift wrap' option at check out, my albatross). I can't make promises, but I'll make sure that your example is shared!"
Seller Feedback: In eBay Labels, allow for a SCAN sheet that would not require sellers to print all the shipping labels at the same time.
The seller explained
that they wanted to print SCAN sheets only for those packages they're ready to print labels for. They asked if on the eBay Labels page, sellers could select the items they want a SCAN sheet for. "It would make many of us happy, and not get the counter staff at the PO mad at us when they have to scan each package individually."
eBay Moderator Response: "Great question! I have not heard that this is something on our roadmap to release, but I can definitely get this feedback passed to the shipping team for review."
The weekly chat transcripts should be required reading for everyone who works at eBay, from Product Managers and Customer Service Reps to the Chief Officers.
Surveys are great, but chatting with the moderators of the weekly chat sessions could be much more valuable in understanding what sellers want. Imagine how great those moderators would feel if after saying week-after-week, "we've passed your feedback to the right team," they could come back and say, the team heard your feedback and came up with a solution.
Let us know if you have suggestions on ways eBay could improve shipping.