eBay is beginning to allow some sellers to upload videos, though they'll only be visible to shoppers on the site's mobile app for now.
Like many announcements about "new" capabilities on eBay, it's confusing, since eBay has encouraged sellers to add videos to listings on and off for over a decade, and since sellers can currently embed videos in listings.
In this 2009 announcement
, for example, eBay featured "the first approved Selling Manager application featuring video" - vzaar.
"The vzaar application allows eBay sellers to quickly and easily add video to their eBay listings for a more dynamic shopping experience," it continued. "In a matter of seconds a seller subscribed to Selling Manager can now shoot a product video, upload that video to their vzaar application in My eBay and insert it into any live or scheduled eBay listing."
In 2017, eBay disabled the use of active content, which had allowed sellers to include videos in their listings, due to security issues - specifically, the ability for bad actors to insert malicious code using cross-site scripting (XSS).
However, eBay's help page states
sellers are allowed to embed videos within item descriptions from the following video-hosting sites: YouTube, Vimeo, Brightcove, Ustream, Screencast, Kizoa, and DailyMotion.
Presumably Thursday's announcement means eBay wants to increase sellers' use of videos at a time when other sites are encouraging sellers to add videos, including Etsy and Poshmark.
Unfortunately eBay provided few details about the new feature in the announcement
Introducing seller videos on storefronts and item pages
We're continually working to give you a modern, feature-rich platform that helps you engage buyers and grow your sales on eBay. As part of this effort, we're introducing video capability for listings and storefronts.
Over the next few months, you'll start seeing videos on select View Item pages and storefronts. We'll continue to expand these new video capabilities to more sellers throughout 2021. Videos will initially be visible to buyers on the eBay app, and will eventually expand to desktop and mobile web.
Video is the next step in our ongoing efforts to help you deliver more engaging shopping experiences to your current and new buyers. They let you showcase your products and brand, and help drive buyer engagement and sales.
As we continue to roll out new video capabilities to sellers, we'll reach out with more information on video guidelines and how to upload videos when you're eligible.
As always, thank you for selling on eBay,
Your eBay Team
We're very curious about which sellers eBay is allowing in first. Let us know if you use videos on your product listings, wherever you sell, and whether you would consider adding videos to your eBay listings.