Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Tue Dec 28 2021 11:41:38

eBay Should Tell Sellers How to Get Priority Status

By: Ina Steiner

Sponsored Link

eBay is rewarding members of its affiliate program for driving traffic to what it dubs "Priority Listings." And that will continue into 2022, according to an end-of-year message from the director of the eBay Partner Network program. But eBay has published very little information about how it determines what makes an item "Priority" status, something it began earlier this year.

Even if sellers learn of the program that drives traffic to certain listings, they have no way of knowing how they might optimize their listings to qualify. As a result, traffic that could be going to their listings may not be.

Given what we know of eBay's "priorities," the criteria for evaluating whether a listing should be priority or not could include the following:

- Promoted Listings: Since sellers pay for Promoted Listing ads, they're more profitable to eBay.

- Vertical Priority: eBay CEO Jamie Iannone has been focusing on certain categories (Luxury watches and handbags; Trading cards; Sneakers; and eBay Motors), and eBay has been working to boost sales in those verticals.

As a refresher, members of eBay's affiliate program can drive traffic to listings in a number of ways, according to the eBay Partner Network website:

- Content (Blogging)
- Deal & Coupon
- Email Marketing
- Loyalty & Rewards
- Online Comparison Shopping (OCS)
- Product Listing Ads
- Social Sharing
- Tools & Mobile App

If you're an eBay affiliate who has access to the Priority Listing program, let us know if you've figured out how sellers can optimize to get the designation for their listings.



Comments (10) | Leave Comment | Permalink

Readers Comments

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: ValueAddedResource This user has validated their user name.

Tue Dec 28 12:11:09 2021

Whatever happened to that 2.5% social sharing fee discount plan they mentioned at eBay Open Online in August? Seems like it's been sent down the memory hole. 🤨

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: pace306 This user has validated their user name.

Tue Dec 28 12:11:25 2021

So should regular sellers (the one’s Jamie swears he isn’t running off) just up and leave?

If you aren’t going to be seen - why be there???

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

This user has validated their user name. by: unsuck

Tue Dec 28 13:25:40 2021

It's crazy that eBay teases that reduced 2.5% ePN social sharing fee VAR mentions at eBay Open then just ghosts sellers. I guess eBay hopes everyone will simply forget these things?

(at least eBay finally figured out how to add Twitter to the not-so-Smart Share)

As for ''Priority Listings'' (yeah, no one internally is gong to confuse ePNs PL abbreviation use with ''Promoted Listings''), it looks like it may be a ''Don't call us, we'll call you'' scenario based on eBay docs published last month:

''Disclaimer: This Priority Listing initiative is limited to eligible partners that have been notified by EPN. Some of this content may not apply to you.
By default, Priority Listing transactions earn 1.5 times the standard commission for that transaction.

''For example, if a transaction would have normally earned $10 in commission, it will earn $15 if it's a Priority Listing item.
Please note: The 1.5 multiplier is subject to change at the sole discretion of EPN. Please reference the Network Agreement for additional details.''

As for Filowitz, it appears eBay is still working on finalizing his replacement.

Linky 👉 https://bit.ly/3FDiXRF

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: Snapped This user has validated their user name.

Tue Dec 28 17:17:06 2021

“Priority’ status has a fatal flaw. As true for eBay, as it is for any service provider who might offer such a ‘promotion’.  

What if ‘everybody’ qualifies?  Who gets front row then?  

Ergo, everybody can’t, and never will.  Even if they might.  So, best not to reveal too much about ‘how’.

What’s really a priority, is critical thinking when it comes to any advertising intended to influence, especially when such is ‘internal’.  

eBay’s ‘favor’ is always for sale of course.  But as any similarly arrogant ‘vendor’ might condescendingly maintain:  If you have to ask, you can’t afford it.

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

This user has validated their user name. by: Rexford

Tue Dec 28 19:55:30 2021

After all these years eBay still hasn't figured out that if all sellers make money then eBay makes money.  And if all sellers make lots of money they might just spent some of that money buying on eBay (like we used to).

Clueless

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: Geetar This user has validated their user name.

Tue Dec 28 20:33:08 2021

Ebay management will never change. It is basically U.S. corporate culture...witch is find and angle, scam, or manipulation. There is no honesty any more. AND, unfortunately, if you (as a seller) dont find an angle, scam or manipulation you come out last.

Same with our govt. Thats why this country is such a mess.

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: pace306 This user has validated their user name.

Wed Dec 29 10:42:24 2021

To be honest - I’m confused about all this.

How many sellers need “influencers”?

If you sell stamps,coins, auto parts, vintage toys, close outs or anything from any of the other hundreds of categories- what social media/influencers/CPC do you need?

Should some one post their one old common toy box cars (that’s worth$10 on a good day) on FB and get a cut of some revenue??

Just let people sell - for gods sake- it’s really not all that hard.

This whole thing smells like a scam - which it is ….

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: Geetar This user has validated their user name.

Wed Dec 29 15:24:56 2021

*Pace......Its like the mafia.

We want our cut of $2k...but you didnt do 2k worth of biz. Mafia doesnt care and wants you to do 2k in biz.

They will then turn you upside down and shake all the nickel's dimes and pennies out of your pocket, and then drop you on your head.

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: Bubbles This user has validated their user name.

Thu Dec 30 04:37:02 2021

'After all these years eBay still hasn't figured out that if all sellers make money then eBay makes money.  And if all sellers make lots of money they might just spent some of that money buying on eBay (like we used to).

Clueless'

so true

Perminate Link for eBay Should Tell Sellers How to Get Priority Status   eBay Should Tell Sellers How to Get Priority Status

by: pace306 This user has validated their user name.

Thu Dec 30 11:55:03 2021

@geetar - yes - the San Jose Mafia. All these years I’ve been saying so, yet they have never sued me for slander … I guess they agree.

“How to get priority status”? Just make your check out to “The Old Griffter Retirement Fund “ and poof - instant priority

eBay is %101 pay for play, your ratings don’t matter, your business rules don’t matter, the age of your account doesn’t matter, who you are or who you know doesn’t matter - as long as you line ebays pockets- you will get ahead on eBay - at the expense of everyone else.

“Back in the day”, the harder you worked, the better quality your listing was, the better your reputation was - the better you did.

Now, because the roughly $5billion sitting offshore ISNT enough, eBay has just become a sleazy scam place.

CPC them enough (regardless of who you are and what you do (you pay eBay enough cash to exclude other sellers)(aka the refurbished section on eBay)) and you succeed- and the rest of us - can all drop dead.

What a company huh?!



Login is required to post comments.
To sign in to leave a comment, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.