|Mon Dec 13 2021 16:34:37|
Will eBay Replace Affiliates with Influencers?
By: Ina Steiner
While speculative, the question of whether eBay may be shifting marketing resources from affiliates to social media influencers is valid.
In recent years, some affiliate marketers have questioned eBay's commitment to the program as they deal with changes that they say make it less profitable for them to promote eBay through the eBay Partner Network program (ePN).
Now comes the news this month that Dan Filowitz, Global Customer Support Manager of eBay Partner Network, is moving to a different role at eBay after 5 years. eBay did not name an immediate successor.
Meanwhile, a reader said eBay surveyed sellers to ask how much they would spend to have influencers promote their products, and specifically if they would pay a referral fee to eBay if such a program resulted in a sale.
When we think of affiliates, we think of those who promote collectibles and used goods as well as cutting edge electronics, gaming, and more - which can benefit many kinds of sellers. When we think of influencers, we think immediately of fashion and trendy items.
Another point: do you think sellers should pay extra fees for sales that result from such campaigns, or should it be baked into the fees they already pay eBay?