|Tue Nov 23 2021 17:46:23|
eBay CEO Uses LinkedIn to Talk to Sellers
By: Ina Steiner
Sellers used to go to eBay's own website for messaging from the company and its executives. These days, they're better off looking on social media sites that are owned and operated by other companies.
eBay CEO Jamie Iannone appears more comfortable communicating with sellers on a social media platform than on his own company's website. But do sellers know where to go to find messages from him and other executives and managers?
eBay has a Seller Announcement board
where executives used to post frequently but is now typically reserved for more general messages, and it continues to offer discussion boards for sellers and buyers. But many sellers have learned to go to Facebook to keep up with news and interact with eBay staff. EcommerceBytes recently blogged
about sellers who reported getting better customer service on the eBay for Business page on Facebook.
eBay CEO Iannone has his own favorite social media platform run by yet a different company: LinkedIn. The most recent example
: today, he thanked sellers for their commitment, drive, and passion.
He ended his post writing, "eBay sellers, I appreciate you! Thank you for everything you do, and all the ways you help make our community strong. Have a happy, healthy and safe holiday season."
But unless sellers are members of LinkedIn and are connected to or follow Jamie Iannone, they may have missed his message.
LinkedIn tends to be more popular among corporate users as opposed to small mom-and-pops and individual sellers. The lesson: if you want to ensure you receive all communications from eBay, follow the company and its executives on social media platforms (and continue to follow us). Better yet, eBay might consider communicating with sellers on traditional boards on its own website.