eBay CEO Jamie Iannone talked about the company's initiatives this week, and he mentioned what he called a "next-gen experience in eBay Stores." But when changes rolled out on Monday, sellers had a lot of questions.
On Ecommerce EKG
on Monday, a seller pointed to some of the changes to Stores they didn't like. The top three issues sellers have expressed concern about include the following:
- Store categories are gone from the side. Instead, shoppers must click a drop-down menu in order to see Store categories.
- The Store homepage page shows only featured items plus 40 listings selected by eBay, one seller said - "Clicking "see more" requires you to scroll through the same 40 listings again."
- The ability to search for newly listed is gone.
Another seller said they knew from experience that buyers don't click on links to see descriptions, "so they are not going to notice the link for the categories, either. Why change it?!?!"
There was some speculation the changes were made to make it easier to shop Stores on mobile devices. (Remarkably, eBay only made Stores available on the eBay app last year, writing last month
, "When Stores became available on the eBay app last year, sellers who migrated to the new design saw on average a 20% increase in traffic from the app.")
The topic also came up during the Weekly Chat on Wednesday. A seller thanked eBay for the changes, calling them a real improvement, though the seller took issue with the lack of communication to Store owners. "WHY was this rolled out without a concurrent announcement and a tutorial," the seller asked
Poor communications led to a lot of unnecessary seller anxiety and confusion, according to the seller, who asked for the Stores team to participate in an upcoming Weekly Chat session to answer questions.
eBay had announced nearly 7 weeks ago that some changes would be coming in its Fall Seller Update, but many seemed to be taken by surprise by some of the changes - and some of the changes that did *not* roll out on Monday, specifically the following two:
- A link in the About tab page for buyers to sign up for sellers' newsletters;
- A change to Marketing Banners that would include links to Promotions and Sales pages.
During the chat, an eBay moderator replied
, "I've heard back that both the Newsletter and Marketing banner links are still in the works, there's just been a delay. While you don't see them yet, please know that they're still going to happen."
If sellers thought eBay's CEO Jamie Iannone was clued in to their concerns, they may have been disappointed in hearing what he had to say during a conference call with Wall Street analysts on Wednesday. eBay has been increasing traffic to Stores, and it continues to improve its Stores experience to make eBay the "seller platform of choice," Iannone said
Sellers are discussing the changes on multiple posts on the eBay Seller Discussion boards, including this thread
where there were also mixed reviews, and this post
where a postcard-seller explained in detail how the changes impacted them.
Should eBay reduce functionality in Stores for the sake of improved functionality on mobile? And does there really have to be a tradeoff?
Are you finding the new eBay Stores shopping experience an improvement as a buyer?
What changes would you like eBay to make to the Stores offering?