Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Sat Oct 30 2021 12:20:25

Sellers Give Mixed Reviews to Latest eBay Store Changes

By: Ina Steiner

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eBay CEO Jamie Iannone talked about the company's initiatives this week, and he mentioned what he called a "next-gen experience in eBay Stores." But when changes rolled out on Monday, sellers had a lot of questions.

On Ecommerce EKG on Monday, a seller pointed to some of the changes to Stores they didn't like. The top three issues sellers have expressed concern about include the following:

- Store categories are gone from the side. Instead, shoppers must click a drop-down menu in order to see Store categories. 

- The Store homepage page shows only featured items plus 40 listings selected by eBay, one seller said - "Clicking "see more" requires you to scroll through the same 40 listings again."

- The ability to search for newly listed is gone. 

Another seller said they knew from experience that buyers don't click on links to see descriptions, "so they are not going to notice the link for the categories, either. Why change it?!?!"

There was some speculation the changes were made to make it easier to shop Stores on mobile devices. (Remarkably, eBay only made Stores available on the eBay app last year, writing last month, "When Stores became available on the eBay app last year, sellers who migrated to the new design saw on average a 20% increase in traffic from the app.")

The topic also came up during the Weekly Chat on Wednesday. A seller thanked eBay for the changes, calling them a real improvement, though the seller took issue with the lack of communication to Store owners. "WHY was this rolled out without a concurrent announcement and a tutorial," the seller asked.

Poor communications led to a lot of unnecessary seller anxiety and confusion, according to the seller, who asked for the Stores team to participate in an upcoming Weekly Chat session to answer questions.

eBay had announced nearly 7 weeks ago that some changes would be coming in its Fall Seller Update, but many seemed to be taken by surprise by some of the changes - and some of the changes that did *not* roll out on Monday, specifically the following two:

- A link in the About tab page for buyers to sign up for sellers' newsletters;

- A change to Marketing Banners that would include links to Promotions and Sales pages.

During the chat, an eBay moderator replied, "I've heard back that both the Newsletter and Marketing banner links are still in the works, there's just been a delay. While you don't see them yet, please know that they're still going to happen."

If sellers thought eBay's CEO Jamie Iannone was clued in to their concerns, they may have been disappointed in hearing what he had to say during a conference call with Wall Street analysts on Wednesday. eBay has been increasing traffic to Stores, and it continues to improve its Stores experience to make eBay the "seller platform of choice," Iannone said.

Sellers are discussing the changes on multiple posts on the eBay Seller Discussion boards, including this thread where there were also mixed reviews, and this post where a postcard-seller explained in detail how the changes impacted them.

Should eBay reduce functionality in Stores for the sake of improved functionality on mobile? And does there really have to be a tradeoff?

Are you finding the new eBay Stores shopping experience an improvement as a buyer? 

What changes would you like eBay to make to the Stores offering?



Comments (22) | Leave Comment | Permalink

Readers Comments

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

This user has validated their user name. by: toolguy

Sat Oct 30 12:47:09 2021

Attention eBay:

I have bought ZERO items using a cell phone on eBay!

In fact I have NEVER bought anything with my phone. . . .

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

This user has validated their user name. by: toolguy

Sat Oct 30 12:49:08 2021

"What changes would you like eBay to make to the Stores offering?"

I would like you to make a virtual store for everyone where a customer walks in my store and sees everything I have for sale on the store shelves.

You have the technology to do this. . . . .

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: pace306 This user has validated their user name.

Sat Oct 30 19:31:02 2021

another 1/2 assed job by the worlds stupidest gangsters.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: kevindsm This user has validated their user name.

Sun Oct 31 07:00:09 2021

Let's make the buyers pull down a menu to see what categories are sold in the store.  Also, let's only show the items eBay thinks a buyer wants to see and make them click another link to see all of the items that are sold in the store.

In other words, let make it harder for the buyer to find what they want.

Even eBay should know that if you make buying something a complicated mess for a customer, they will just go elsewhere.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Old School Seller This user has validated their user name.

Sun Oct 31 10:16:25 2021

“Should eBay reduce functionality in Stores for the sake of improved functionality on mobile?”

ALL of the functionality changes throughout the entire site have been done for the sake of mobile for the past 6+ years.  I can understand SOME of the changes made for buyer experience, but NOT most “behind the scenes” changes for sellers which should have remained desktop friendly.  More clicking, more scrolling, more links, more hoops, to do and see what used to be done and seen on a single page.

I dearly miss the days when listing an item was ultra-quick and easy and we weren’t having to teach AI how to function at the same time, when we had control over customer issues, when detailed descriptions and titles were important, when buying space for a listing did not mean we had to share the page with competing ads, and when search showed specifically and entirely what you WANTED to see, how you wanted to see it, and without always defaulting to “best match” first.

Humans are smarter than algorithms, and most of us are not the morons eBay seems to think we are.        

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Snapped This user has validated their user name.

Sun Oct 31 10:38:32 2021

The more ‘gauntlet pages’ eBay requires a buyer to traverse, the more ads and eBay ‘favored’ listings they can jam in front of a buyer’s face.  

They don’t really care if, or who may make a ‘sale’, nor if that sale ever get’s consummated.  In fact, they make more ‘take’ the more ‘issues’ a given search/perusal/‘purchase’ may cause, including if they entice a buyer off-site (that eBay got ‘paid’ to promote).  

That business model isn’t exactly something new either.  Ever since eBay’s feud with Google almost a decade ago, they publicly stated they wanted to become THE primary search destination, whereby even if eBay didn’t have what the buyer was seeking, eBay could still ‘show’ something to the buyer.  That way, they might come back to eBay first, next time too.

And just in case it’s escaped notice, eBay is also charging store fees for all this privilege.  Periodic ‘enhancements for your own benefit’ are no cost.

Well, not up front at least.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

This user has validated their user name. by: toolguy

Sun Oct 31 12:10:38 2021

eBay, the SMARTEST gangsters to ever roam the USA.

Al Capone never had a net value of $50 billion

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: pace306 This user has validated their user name.

Sun Oct 31 14:15:59 2021

No Tool

If they actually COOPERATED with sellers - their "take" would be 2-3x that much if not MORE!

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: HappyOne This user has validated their user name.

Sun Oct 31 14:20:59 2021

I get the feeling all Ebay’s employees are making 4th quarter changes just to show how much they have accomplished during 2021 to qualify for big year end bonuses.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Mazdaman This user has validated their user name.

Mon Nov 1 00:27:21 2021

IMO, We DON'T want buyers ignoring the descriptions for our items.  Our items typically require more info that can be put into an 80-character title and the Item Specifics area, but we believe buyers aren't even going THAT far down to read.

So either buyers are EXTREMELY lazy and complacent or they're shopping on mobile devices where, last I checked, additional click(s) were needed just to see the description.

Not surprisingly though, many of those same buyers later request a return because they DIDN'T read the description, thought we're kind enough to copy and paste the text so they can see it.

We're not sure if they're relying on eBay's "Money Back Guarantee" for THEIR mistakes, they have "RETURN DISEASE" as Amazon provides, or they're simply ignorant about what they really need for their application.  It seems to usually entail a mixture of all three reasons, with any honesty being abandoned by the buyer.

I don't see anything that eBay has done in the last year as being helpful when the problem is the buyers.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: 1st Armored Div. 1971-1973 This user has validated their user name.

Mon Nov 1 00:36:27 2021

I have ebay's mobile app on my phone and have never once used it to buy anything. I only use it to answer an occasional email when I am not at my PC.

I noticed they moved the store categories to a link. No one may have used them but I sure did.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: leavingNY This user has validated their user name.

Mon Nov 1 05:36:33 2021

Been selling online for 20 years. 400k per year. I do not and NEVER will own a smartphone. They are for stupid people.  

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: AllfixElectrical This user has validated their user name.

Mon Nov 1 06:05:48 2021

Further confirmation of my decision to ditch my eBay anchor store of almost 20years at the middle of this year and fully concentrate on my own website.
Selling on eBay used to be fun.
Selling on eBay used to be easy.
Selling on eBay used to be profitable.
Enter Donahoe in 2008 and it has been a downhill slide ever since. The latest CEO just seems to be digging the same hole even deeper.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

This user has validated their user name. by: Anonymous Annie

Mon Nov 1 06:26:46 2021

I also don't use my phone to MAKE purchases (ie: all the way to final-sale and checkout) but there have been many times that I've added an item to my cart or watchlist so that I could more easily find them and make a final decision later (ie: when sitting a desktop computer or using a notebook computer.)

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Chicago48 This user has validated their user name.

Mon Nov 1 06:41:10 2021

Ditto me:  I have bought ZERO items using a cell phone on eBay!

In fact I have NEVER bought anything with my phone.

This is why I DON'T HAVE AN EB STORE:  Also, let's only show the items eBay thinks a buyer wants to see and make them click another link to see all of the items that are sold in the store.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Chicago48 This user has validated their user name.

Mon Nov 1 06:44:57 2021

Google at one time years ago  tried to enter the ecommerce selling platform space (I tried it and got a few sales) and it failed.  I do wish Google would give it another try, maybe call it something other THAN Google Shopping.  Call it "The Other Store Platform".  But small sellers desperately need an alternative to Ebay.  Somewhere there's got to be someone who has the skills and $$ to build a platform that works and is fair to sellers.
I can't afford Spotify, because I don't have the inventory to do sales battle.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

This user has validated their user name. by: Anonymous Annie

Mon Nov 1 07:01:49 2021

Chicago48 wrote: 𝘐 𝘤𝘢𝘯'𝘵 𝘢𝘧𝘧𝘰𝘳𝘥 𝘚𝘱𝘰𝘵𝘪𝘧𝘺, 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘥𝘰𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘪𝘯𝘷𝘦𝘯𝘵𝘰𝘳𝘺 𝘵𝘰 𝘥𝘰 𝘴𝘢𝘭𝘦𝘴 𝘣𝘢𝘵𝘵𝘭𝘦.
-----------
Huh? I thought Spotify was a music streaming service.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Bparty This user has validated their user name.

Mon Nov 1 09:14:39 2021

I sell things on google. Not sure what they call it exactly but in their search you can also purchase directly on google.

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: Bparty This user has validated their user name.

Mon Nov 1 09:22:14 2021

when you click on the "feedback" for what do you think of the new design, it asks you some silly questions.

How would you rate this seller/store?
What other information would you like to know about this seller?

so put the change off on the seller as if it is their fault it looks horrible. The pictures on the clicked into "main" page are tiny on a desktop.  I too have never purchased anything on a phone and do not ever intend to.  

Perminate Link for Sellers Give Mixed Reviews to Latest eBay Store Changes   Sellers Give Mixed Reviews to Latest eBay Store Changes

by: selling stuff This user has validated their user name.

Mon Nov 1 11:04:43 2021

I wish someone would explain why we have to do "store categories in the first place? What I may refer to something as is likely different than what I buyer may think is the logical term.

As absolutely horrid as the new category selections are at least it would be uniform to everyone if they would use the same ones in the stores as they do on the main site. BTW did you know there is a "jewelry" subcategory under just about every main category?  

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