eBay's Chief Product Officer said he is focused on modernizing the marketplace while leaning into what makes eBay unique as he builds the future of eBay. In a post on Wednesday, Pete Thompson followed the theme outlined by the company's new CEO Jamie Iannone who said in June
his strategy was a "technology-led reimagination of eBay."
"Our focus is on becoming the seller platform of choice and building lifelong relationships with buyers, offering all our customers the best possible experience," Thompson wrote.
While the use of the term "innovative next-gen experiences" in the post's subtitle may recall a time when eBay touted innovation for the sake of innovation, Thompson emphasized how technology improvements would benefit the people who used the site.
"Our customers' experience is central to our evolution. Our goal is to foster connections between people over shared passions, with simpler experiences that are personalized to their interests, and with greater ease of entry for all users - both long-term and brand-new."
On Thompson's to-do list included the following:
- Fix essential customer needs;
- Make customers' lives easier;
- Help buyers and sellers navigate to what they want, "making their path through our marketplace as clear, simple and as frictionless as possible."
In a recent EcommerceBytes post about changes eBay was considering making to its Store offering, some sellers said they would rather the company fix what was broken on the site, while others said it was burdensome keeping up with eBay changes.
Thompson cited an example of a change eBay recently launched that did appear to be a much-needed improvement for sellers: vacation settings.
He also said eBay had completed hundreds of essential fixes this year. "Each one is small, but taken together, our community will begin to notice the flywheel between buyers and sellers accelerating."
It's too soon to know if eBay can accomplish its goal of improving the site or if it will simply launch change for the sake of change. But it's encouraging to see the Chief Product Officer remember why eBay exists
in the first place: for the buyers and sellers who connect through the site.