Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Fri May 1 2020 14:10:00

eBay Cuts Some Affiliate Rates to Zero Commission

By: Ina Steiner

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eBay is cutting "loyalty" affiliate rates to zero commissions as of May 2, 2020. Members of the eBay Partner Network (EPN) received notice on Wednesday, and some were unclear as to whether they would be impacted.

As eBay explains, "Affiliate marketing is a referral program where sites pay commissions to affiliates who send traffic to their site that results in a sale." 

eBay's EPN website outlines various affiliate models:

- Content (Blogging)
- Deal & Coupon
- Email Marketing
- Loyalty & Rewards
- Online Comparison Shopping (OCS)
- Product Listing Ads
- Social Sharing
- Tools & Mobile App ("many could also be considered loyalty & reward publishers," it states)

eBay explains it compensates affiliates in various ways, including commissions on the sale of goods and flat fees paid for the completion of a form, to bonuses paid on the types of visitors that affiliates send. Loyalty & Rewards publishers "provide either purchase rewards or incentives in the form of points, miles, cash back, or charitable contributions."

One EPN participant said the eBay email said, loyalty publishers would be reduced to zero commissions as of May 2nd and that the change was "indefinite and will be reevaluated on a regular basis as we continue to monitor the situation."

The full email read:

"The eBay Partner Network is continuously making adjustments to our business practices as market conditions shift. As our partner, we wanted to make you aware of an important update to your account.

"Effective May 2, all Loyalty publishers will be reduced to zero commissions. This change is indefinite and will be reevaluated on a regular basis as we continue to monitor the situation.

"This decision was made after careful evaluation of your account and market conditions. We appreciate your continued partnership. Please feel free to contact us any time at AskEPN@ebay.com."

One participant who emailed us said many affiliates who are impacted by the change were upset because they received only a few days' notice. "Seems Amazon did something similar recently so eBay followed," he added.

Indeed, Amazon made several changes to its affiliate program, which it calls Amazon Associates. AdExchanger reported on April 6th it had heard reports that Amazon would no longer compensate affiliate networks such as Skimlinks and Sovrn, and CNBC reported on Amazon's changes to affiliate rates that went into effect on April 21st.

DigiDay said it believed such changes were made by Amazon "to tamp down demand for non-essential products" amid the COVID pandemic.



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Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: FeelingFroggy This user has validated their user name.

Fri May 1 14:25:51 2020

HA HA HA the rich keep getting richer at the expense of the peon.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: Frank Abagnale This user has validated their user name.

Fri May 1 15:18:37 2020

Amazon recently cut some of their affiliate commissions too.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

This user has validated their user name. by: iheartjacksparrow

Fri May 1 16:28:23 2020

Rather suspicious that eBay sends out these emails the same day the first quarter financials are released.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: pace306 This user has validated their user name.

Fri May 1 18:13:21 2020

And once AGAIN ... eBay gives you nothing..... how suprising!? NOT

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

This user has validated their user name. by: NoMoreEbay

Fri May 1 19:02:16 2020

"Seems Amazon did something similar recently so eBay followed,"

Has this company ever had an original thought. Ever?

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: purpleiris This user has validated their user name.

Fri May 1 19:04:05 2020

Yet another episode of As the Worm Turns. It seems that no matter which avenue a business owner like me takes to build my business, it gets shut down before it gets started. To what extremes will those in power go?

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: OnlyPollyPocket This user has validated their user name.

Fri May 1 22:53:32 2020

"We appreciate your continued partnership. "

What??  Really?  I think you just ended our partnership, ebay.  There is no value so what is in this "partnership" for me?

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: Snapped This user has validated their user name.

Sat May 2 07:12:02 2020

eBay. Loyalty. Zero.

Got it.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: plcombs This user has validated their user name.

Sat May 2 07:54:34 2020

The Affiliate Program has been getting pretty severely trimmed back now for several years, this is just a further extension of that momentum.  

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by: RL15 This user has validated their user name.

Sun May 3 16:34:19 2020

why waste money paying affiliates, fleecebay needs to keep walkers west stocked with booze.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: pace306 This user has validated their user name.

Sun May 3 18:29:14 2020

RL :)

Yup - those olives are expensive (not the cheapy green ones, but the imported Middle East ones)

BTW - does this include the obvious Youtube hacks that give out all that GENIUS information (Ill skip names here but we all know who they are) ?

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

by: purpleiris This user has validated their user name.

Mon May 4 00:46:06 2020

Affiliates will just go where the commission rates are better. So, they're basically shooting themselves in the foot.

Perminate Link for eBay Cuts Some Affiliate Rates to Zero Commission   eBay Cuts Some Affiliate Rates to Zero Commission

This user has validated their user name. by: DeathFromAbove

Mon May 4 01:29:02 2020

Howdy Doody saw an opportunity to slash a minor expenditure.  We're probably looking forward to many more minor cuts like this while he tries to prove his worth to his Starboard puppet masters.  

I'm guessing the quality of the "affiliates" are either very low, or essentially worthless - just giving a percentage of a sale away, where the lead would have found the item without a 3rd party referral.  Either way, nothing was more irritating than watching youtube videos or otherwise where they people beg you to subscribe, upvote, donate, and visit their amazon link before buying whatever needless thing of the week.  Capitalism at it's best.  Everyone in a giant circle begging each other for money, with some giant faceless corporation lording overhead that can pull the plug at any second and flush you out of the matrix.



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