The results of the 11th annual Sellers Choice awards are in! This is an insider's look at the joys and pitfalls of online selling, far from the carefully crafted messaging from the marketplaces themselves.
eBay came in first place in the 2020 Sellers Choice awards. In fact, in six out of the last 7 years, eBay has placed in the top-three.
eBay has a low barrier of entry and high traffic, but sellers have a long list of critiques. To gain a better understanding of the forces at play, it's helpful to look at the alternatives from which sellers have to choose.
Amazon is the only venue that can give eBay a run for the money in terms of volume of sales, but Amazon is a less forgiving marketplace for sellers with far greater restrictions, including brand-gating.
One respondent summed up how sellers feel in general when he wrote of eBay, "Despite all the issues it is still in my opinion the best game in town. My bread and butter. It's a love hate relationship."
As it does each year, Sellers Choice gives sellers the ability to rate marketplaces on four criteria: profitability, customer service, communication and ease of use, as well as asking how likely they are to recommend it to a friend or colleague.
Sellers also submit comments - the good, the bad, and the ugly, giving readers an idea of what it's like to sell on marketplaces they have yet to try, as well as giving marketplaces information about what's working well, and what's not working on their platforms.
The following chart shows the top-five marketplaces going back to 2010, providing an interesting look at the top players over the past 11 years..
This year, we thought it would be interesting to calculate a "Satisfaction Index" to see how satisfied sellers are with the top marketplaces. We took the overall scores of all the marketplaces in Sellers Choice and calculated the average for each year, which follows:
What jumps out is that, in sellers' minds, the top 10 marketplaces leave a lot to be desired, though it's important to keep in mind that the list includes venues like Craigslist that don't necessarily charge fees or offer the kinds of features that top ecommerce sites offer, which can bring down the average score. Nevertheless, we don't recall a year when top sites garnered ratings of 8s, 9s, or 10s across the board.
David and I thank everyone who took the time to participate and for helping to spread the word to colleagues. It's one more way EcommerceBytes gives sellers a voice.
As we've said in previous years, our hope is that sellers can benefit by thoughtfully reading all of the ratings and comments to learn what sellers think of these venues, and that the marketplaces themselves will take an honest look at their sites and listen to their customers' feedback.