|Thu Nov 5 2020 23:27:25|
Sellers Continue to Press eBay about TRS Ad Credits
By: Ina Steiner
Sellers continue to press eBay for a direct answer on whether it plans to eliminate ad credits for Top Rated Sellers (TRS).
Currently eBay provides a $30 credit each quarter to TRS sellers they can use towards Promoted Listing ads. The confusion and skepticism over whether that will continue stems from messaging eBay had included in its Fall Seller Update in September.
Under a section titled Listing & Promoting was something called "Promoted Listings credit removal," but clicking on the link to learn more link went to a page with no further information.
As we noted at the time, eBay manager Brian Burke responded to a question about the mystery reference to a credit removal by writing
, "The Promoted listings credit removal should not have been included. There is no impact to the PL credits. Thanks for selling on eBay."
But some sellers remained skeptical about how such verbiage got included in the list and wondered if it was an error of timing.
However, the help page for Promoted Listings
does make mention of the credit in the FAQs section. The FAQ "Am I eligible for Promoted Listings quarterly credit? How do I redeem it?" begins, "Each quarter, Enterprise and Anchor Store subscribers receive a $25 credit and Top Rated Sellers receive a $30 credit. Top Rated Sellers who are also Enterprise or Anchor Store subscribers receive a combined quarterly credit of $55."
A reader wrote to EcommerceBytes yesterday and said the head of North America Advertising Scott Kelliher made reference to the ad credits in a recent podcast that some believed cast further doubt on eBay's plans. The reader said they had been trying to get clarification from eBay with no success and pointed to this thread on the eBay discussion boards
, where a moderator said they had requested more information and clarification but had no update to share at this point in time.
The date of the next Seller Update is unknown, but many of the announcements in eBay's Fall update were changes the company had already rolled out. So if eBay is planning a change, it could come at any time.