eBay launched a new program in stealth mode that offers on-demand classes "straight from eBay experts," but the program is by invitation only as it remains in testing.
The eBay Seller School promises to help sellers: "Transform your business with eBay Seller School: Free online learning to boost your growth on eBay. Self paced, zero cost, and available anytime."
The eBay Seller School landing page
lists six categories of courses from which to choose: Listings; Shipping & Returns; Marketing; Business Operations; Your Account; Tools & Programs.
Some sample courses include the following:
Listing Essentials: Discover tips and tools to create strong listings that maximize exposure and profit.
Managing Business Operations with Seller Hub: Explore how to use Seller Hub to manage, analyze, and accelerate your business.
Shipping and Returns: Learn how to ship, handle returns, and manage your payments with ease.
How to Show Up in Google Shopping: Get practical insights into Google Shopping and how it brings buyers to your listings at the most critical moments of their shopping journey.
Presumably those invited into the program see additional information than what's available on the landing page. A seller discussing the program during the eBay weekly chat on Wednesday described a comprehensive 6-week training program that includes Q&A sessions with eBay Seller Team employees and experienced seller coaches. "Very engaging, informative and easy to follow along in zoom conferences," the seller wrote. "Full of relevant info, guidance and tips."
eBay's Director of Community Development Brian Burke responded to the discussion saying eBay was not yet promoting the program. "The Seller Marketing team (not my area) is introducing this to select sellers and it's still very much in the testing phase. But as we expand it to more sellers they will email and send targeted messaging to those sellers," he said.
It would be interesting to know more about the curriculum offered to invited sellers and who is teaching the classes and coaching sellers. It will also be interesting to see if eBay turns this into a paid program.