
eBay is surveying sellers, and it may indicate a new direction the marketplace is taking. Should third-party service providers be worried?
Here was eBay's pitch to sellers to encourage them to take the survey:
What do you think about Third Party Providers?
eBay is invested in helping sellers succeed, whether through our own tools or through those of Third Party Providers. Third Party Providers on eBay offer services to help you run your eBay business. These services complement functionality on the eBay site. Services include listing tools, inventory management, order management, shipping and fulfillment services, re-pricing and more. Your input will help us improve the information we communicate to sellers about Third Party Providers.
We saw two versions of the survey. One was for sellers who already use services from third-party providers, the other was for sellers who had *considered* using services from 3P providers. The questions were nearly identical - here are the questions and available responses for those who did use such services.
1) What Third Party Provider services do you currently utilize for your eBay business? (select all that apply)
Inventory & Listing Management
Order Management
Shopping Cart providers
Shipping & Fulfillment
Re-pricing
Advertising
Full Service
Other (please specify up to 50 characters)
2) Which of the following considerations are most critical in your decision to utilize a Third Party Provider? (select all that apply)
Name Recognition
Speed of Integration
International Expansion
Technical Support
Account Management
Customer/User Reviews
Pricing Model
Multi-channel capability
Other (please specify up to 50 characters)
3) What eBay business efficiencies would you expect a Third Party Provider to improve? (select up to 3)
Sales velocity
Order size / Average Order Value
Speed of Delivery
Reduced Costs
Profitability
Other (please specify up to 50 characters)
4) What is your primary selling category? (select up to 2)
Business & Industrial
Arts & Collectibles
Electronics
Fashion
Home & Garden
Media
Toys
Musical Instruments
Motors Parts & Accessories
Sporting Goods
Other (please specify up to 50 characters)
5) What is your role? (select all that apply)
Owner
Decision Maker
CEO
Channel Manager
Customer Support
Other (please specify up to 50 characters)
6) Is there any other information you would like to share about Third Party Providers?
One reader who took the survey told us she believed eBay was trying to gather information so it could offer additional services to sellers directly.
That theory is viable given the fact rival Etsy has been touting its "Seller Services" for some years now, telling Wall Street analysts it's a big revenue opportunity for the marketplace. eBay is already following in Etsy's footsteps with regard to the biggest (and potentially most profitable) seller service: payment processing.
But the reader read more into the survey: "I have been wondering why eBay has been slow to offer an API for GoDaddy and some other 3rd party programs for sellers in Managed Payments and thought this might be the reason."
She was also skeptical about eBay's ability to offer seller services reliably: "I really hope they do not do away with the API to GoDaddy, it is a lifesaver for taxes. Also, I honestly think that if they did offer a similar service it would be riddled with glitches!"
Another reader also wondered if the survey indicated eBay was looking for opportunities to develop its own competitive products. "They didn't ask which specific vendors you were using, why you are using a shipping vendor instead of eBay labels, etc."
Ironically, the reader noted a glitch when taking the survey: "On question 4, it asked to check all that apply, but only allowed one selection to be checked (programming error)."
Which services do you think eBay should offer, and what would you be willing to pay?